Blog

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late
blog.hubspot.com

Wanna see something scary? That, my friends, is what I would call a definite downward trend — and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn’t, but it looks like something you want to avoid at all costs. Either way — if […]

4
Like
Save
How We Used the Pillar-Cluster Model to Transform Our Blog
blog.hubspot.com

If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair color, ours was different. We revamped blog.hubspot.com from the inside, out with the help of topic clusters. And yeah, the beautiful new homepage design, easy click-to-tweet buttons, and video modules help, […]

5
Like
Save
Blog SEO: How to Search Engine Optimize Your Blog Content
blog.hubspot.com

Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master […]

2
Like
Save
What’s the Best Way to Write a Blog Post? Marketers Weigh In
blog.hubspot.com

I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies […]

7
Like
Save
How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates
blog.hubspot.com

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So […]

7
Like
Save
The 2017 HubSpot Blog Redesign: A Detailed Look At What's New
blog.hubspot.com

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of […]

10
Like
Save
How to Decide What to Blog About: 6 Data-Driven Tactics for Choosing Blog Topics
blog.hubspot.com

Have you ever written a blog post you were sure was destined to go viral? You spent hours crafting each sentence — positive that your audience would devour each word, shared it on every possible social platform, and knew it would propel to internet fame in a matter of mere hours. You even thought about […]

4
Like
Save
How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
blog.hubspot.com

It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions […]

7
Like
Save