Blog

How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates
blog.hubspot.com

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So […]

7
Like
Save
The 2017 HubSpot Blog Redesign: A Detailed Look At What's New
blog.hubspot.com

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of […]

10
Like
Save
How to Decide What to Blog About: 6 Data-Driven Tactics for Choosing Blog Topics
blog.hubspot.com

Have you ever written a blog post you were sure was destined to go viral? You spent hours crafting each sentence — positive that your audience would devour each word, shared it on every possible social platform, and knew it would propel to internet fame in a matter of mere hours. You even thought about […]

4
Like
Save
How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
blog.hubspot.com

It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions […]

7
Like
Save
Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
blog.hubspot.com

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy […]

8
Like
Save
The Anatomy of a Perfect Blog Post
blog.hubspot.com

Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt. We get it, though: It can be difficult to keep track of all the right blog components when you’ve […]

4
Like
Save
How to Transform Your Blog Content into Compelling Videos
blog.hubspot.com

Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Marketers are prioritizing […]

6
Like
Save
How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
blog.hubspot.com

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, The Mission Week, and I will […]

3
Like
Save