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The 9 Best Keyword Research Tools to Find the Right Keywords for SEO
blog.hubspot.com

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website […]

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Where to Learn Excel: The 10 Best Resources on the Internet
blog.hubspot.com

I, like most people, have some experience with Microsoft Excel — but not as much as I wish I did. For the most part, I’ve used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations. But thanks to my limited Excel skills, I’m subjecting myself to the tedium of updating my spreadsheets manually. I’m well aware that it’s […]

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Learn from the Best: 6 Skills All Great Writers Have (and How to Learn Them)
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If you want to be a successful online marketer, there’s one thing you must be able to do: you must be able to write. Writing is involved in almost every type of content creation there is. Emails, blog posts, and books are all primarily written content. But even for videos, podcasts, and courses, you need […]

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Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies
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Not everyone will have to solve a specific problem for their content marketing. However, you can often learn methods to make your current or prospective content marketing more effective. The way to achieve this is to study other people who have successfully used content marketing to grow their own or their client’s business. There are 2 schools […]

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35 of the Best Free Fonts You Should Download
blog.hubspot.com

You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict […]

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The 12 Best Cities in the World to Start Your Career
blog.hubspot.com

Thankfully for all you recent college grads out there (and your parents), the job market’s looking up for folks who’ve recently gotten their diploma. More employers plan to hire recent college graduates in 2015 than in previous years, according to the National Association of Colleges and Employers (NACE). And for those of you about to graduate, things […]

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17 of the Best WordPress Plugins for Marketers
blog.hubspot.com

40,296. That’s the number of plugins on WordPress. With so many available, it’s tough to figure out the best ones to use — especially when you’re strapped for time. Here’s the good news: We’ve done the work for you. Below you’ll find 17 fantastic plugins every marketer using WordPress should know about. From writing to […]

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A Detailed Guide to Creating the Best Landing Page Images Ever
blog.hubspot.com

Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you’ll need some great imagery to complete your landing page. After all, a picture says a thousand words. But what if you need to […]

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