Basics

A Simple Guide to Mastering the Basics of Effective Social Media Advertising
blog.hubspot.com

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and […]

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Safety First: The Basics of Website Security for Ecommerce Retailers
blog.hubspot.com

For ecommerce retailers, website security is the cornerstone of a successful online business. Why? It’s simple: people only want to give their money and their business to companies and organizations that they can trust. If a retailer has an insecure website, then, all other marketing and inbound efforts simply won’t bring results. Here, we run […]

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Beyond the Basics: 4 Creative Email Experiments You Should Try
blog.hubspot.com

Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet — and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher. The frequency of email sends, and the pressure many people feel […]

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