Attention

What Really Captures People's Attention is THE Billion Dollar Question in Marketing [Video]
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AI and Big Data Are Changing Our Attention Spans
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What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of […]

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The Short Attention Span Solution for Marketers (Hint: It's Email) [Infographic]
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Email marketing might be entering a mid-life crisis. According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation — an infamous legend, of sorts, who’s referred to by some as the […]

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Attention Marketers: Who Wants an Opportunity to Work with Neil Patel?
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Everyday, I get tons of emails from people like you who want to work with me. I rarely ever do anything with those emails as I already have a decent size team. But it hit me this morning: I should try to do a better job helping others to advance in their marketing careers. Why can’t I train someone […]

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
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Every year, Mary Meeker releases her annual Internet Trends Report. While most trend reports end up disappearing into some small corner of the internet, Meeker’s report packs insightful analysis, astute observations, and data-driven forecasts into one monster annual SlideShare, making her presentation a veritable must-read for anyone using the internet to do business (ahem, that’s […]

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The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
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You’ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), “advertising” was simply a helpful suggestion for something you might need — like soap, for instance.

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