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Is This Copyright Infringement? What Images You Can & Can't Share [Infographic]
blog.hubspot.com

Sharing is caring, right? Well, yes … but when it comes to sharing other people’s images, there are a few restrictions.  When someone creates an original image, they automatically own rights to that image. And when one of the rights to that image is used without the creator’s consent, that’s called copyright infringement — and it’s […]

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19 Online Review Sites for Collecting Business & Product Reviews
blog.hubspot.com

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let’s just assume you’re sold on the benefits of having a bunch of people tout how awesome you are on the web. That being said, it’s […]

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Bold Shadows, Flat Design & Hero Images: The Top 10 Web Design Trends in 2015 [SlideShare]
blog.hubspot.com

The design of your website is a valuable part of your business’ marketing efforts — not to mention your sales and customer service efforts, too. And, just like you keep on top of marketing updates and trends like the savvy marketer you are, you also need to be sure you’re keeping up with design trends. After all, […]

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A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
blog.hubspot.com

Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where’d that extra “s” come from, and what does it mean? To put it simply, the extra […]

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Going Global: 22 Growth Hacks & Resources for International Expansion
blog.hubspot.com

For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex. Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first?  If you haven’t […]

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13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
blog.hubspot.com

It’s easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above.  But thankfully, not all online ads are bad. In fact, there are some pretty creative ads out there that have not only gotten people to click, but also seek out the ads […]

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Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
blog.hubspot.com

Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing for mobile is only one way Facebook […]

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Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
blog.hubspot.com

Email marketers don’t have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, […]

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