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How to Use Hashtags on Twitter, Facebook & Instagram
blog.hubspot.com

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.” For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear […]

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How to Keep Up With Social Media News & Trends
blog.hubspot.com

If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all. Social media is constantly evolving. For example, […]

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How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
blog.hubspot.com

The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses — and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at […]

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How to Write a Case Study: The Ultimate Guide & Template
blog.hubspot.com

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it […]

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17 Data Visualization Tools & Resources You Should Bookmark
blog.hubspot.com

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims. That being said, if […]

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Beyond .COM, .ORG & .NET: A Beginner's Guide to Brand Top-Level Domains
blog.hubspot.com

For marketers, the domain name system (DNS) can be a little tricky to navigate. If you’ve ever been tasked with buying a domain name, you’ve probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story […]

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How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
blog.hubspot.com

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of […]

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17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
blog.hubspot.com

Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and […]

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