Advertising

14 of the Best Advertising and Marketing Campaigns of All Time
blog.hubspot.com

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” marketing campaign of all time […]

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How to Combine Native Advertising with Content Marketing to Maximize Your Traffic
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Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is […]

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The Responsibility of Advertising and PR to the General Public in 2017
blog.hubspot.com

There’s been a lot of talk recently about the responsibility of journalists to tell the truth. However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the […]

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
blog.hubspot.com

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to […]

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Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.
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Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based […]

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15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About
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15 Advanced Facebook Advertising Techniques You Probably Didn_t Know AboutFacebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground. When it comes to Facebook advertising, I could spout off a laundry […]

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising
blog.hubspot.com

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and […]

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Emotional Advertising: How Brands Use Feelings to Get People to Buy
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional […]

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