Acquiring

How to Increase Revenue Without Acquiring New Customers
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What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers. While customer acquisition is great, it’s not always necessary if your primary goal is to […]

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7 Marketing Lessons Learned From Acquiring a Startup
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Last year, my co-founder Hiten Shah and I decided to acquire a sales CRM company Strideapp. Typically, we don’t like to acquire or build new companies because we already have enough on our plates. But the deal was too good to pass up. Plus, a mutual friend of ours, Mike – who was very familiar with […]

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