A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Let’s just say it: Most stock art is awful. That’s especially true of stock art involving women. Those photos veer from being mildly stereotypical to downright offensive.
As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters … and that’s about it. Who would think that writing a sentence or two and sharing it with people who want to hear from you would be that hard? And then you actually start […]
We’ve all been there… You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start rolling in, right? The only issue is the traffic never “rolls in”. As you already know, getting people to read, share and talk about your content is […]
Have you ever felt like every time you mastered a new design technique, there’s something else new and exciting that you see on websites? I know how you feel. There will always be new design trends we’ll hear about regularly and learn from. Some of these trends are long-lasting ones, though.
Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, […]
There’s something cathartic about commiserating in awful shared experiences — especially if you can find humor in them. Like that one time you were working on four hours of sleep and included a typo in a blog post title. The typo got included in a notification to all of your email and RSS subscribers, and […]
Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and
Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners — and even some marketers — are generally not writers. Thus, […]