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The Week's Best Content About Content
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When it comes to promoting content and expanding a company’s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get … and so on and so forth. So while shares certainly aren’t the be-all-end-all for […]

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What I Learned About Guest Posting From Blogging at Entrepreneur Magazine, TechCrunch, and Mashable
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I’ve had my content featured all over the web, ranging from sites like Business Insider and Entrepreneur Magazine to niche blogs like Copyblogger and Search Engine Land. Some of my posts did extremely well, while others didn’t do as well as I wanted. I’ve guest-posted over a hundred times and learned a lot over the years. If you […]

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7 Myths You Shouldn't Believe About Email Marketing [Infographic]
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Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing — but not all of the advice is true. 

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7 Lies About SEO You Probably Believe
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SEO has been around for so many years that it should be easy to figure out what you should and shouldn’t do, right? I wish that were the case! The thing about SEO is that it’s constantly evolving. Not only does that mean a lot of the old information is inaccurate, but it also means there […]

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What Sending 62,619,592 Emails Taught Me About Content Marketing
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I started Quick Sprout on April 17, 2007. Since then, I’ve collected 184,291 emails – 126,443 of which are still active. Since the blog’s inception, I sent 62,619,592 emails. It sounds like a lot of emails, but it really isn’t. Every time I write a blog post, I send out an email to my whole […]

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What Every Marketer Needs to Know about Conversion Optimization
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Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you are spending time on growing your traffic. That means you are spending money. To make your traffic acquisition profitable, you have to figure out how to get your visitors to convert into customers. […]

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Feminist Stock Photos? It's About Damn Time
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Let’s just say it: Most stock art is awful. That’s especially true of stock art involving women. Those photos veer from being mildly stereotypical to downright offensive.

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Answers to 11 Questions You've Been Dying to Ask About Twitter
blog.hubspot.com

As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters … and that’s about it. Who would think that writing a sentence or two and sharing it with people who want to hear from you would be that hard? And then you actually start […]

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