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Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
blog.hubspot.com

Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing for mobile is only one way Facebook […]

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Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
blog.hubspot.com

 Remember your very first conference? You carefully deliberated over every single session in the weeks leading up to it, bought a special outfit, and got a thrill when you finally arrived and saw your name covered in plastic. “My very own name tag? I’ll save this forever!” As the years progress, it can be hard […]

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12 About Us Page Examples That Are Probably Better Than Yours
blog.hubspot.com

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web […]

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Battle of the Sexes: What Men and Women Think About Colors [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. There’s no question that men and women think and communicate differently. Sometimes it feels like we’re from different planets, right? And this seemingly simple idea has implications outside of the confines of romantic relationships and friendships. It’s also relevant for how brands […]

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We Have a New INBOUND Speaker to Tell You About. Maybe You've Heard of Him?
blog.hubspot.com

You know that little show Parks and Recreation? That one that won a Golden Globe last year? Yeah, this guy starred in it. His name’s Aziz Ansari, and the man’s no one-trick pony. In the year since Parks and Recreation‘s final season, he’s released a new book, Modern Romance along with his fourth comedy special, Live […]

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The Blogging Tactic No One Is Talking About: Optimizing the Past
blog.hubspot.com

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog’s editorial strategy. The results have been nothing short of eye-opening. And I’m not just talking about the findings from the report — I’m also talking about the business results we’ve generated from the shift we made in […]

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22 Gmail Plugins That All Content Marketers Need to Know About
feedproxy.google.com

When email first came out, each time I got a new message, I loved it! Now? I get hundreds per day—it’s not quite as special anymore. But while the entertainment value of email has declined, its role in business has remained important. Of all the email options out there, I’m a big fan of Gmail. It’s […]

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Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
blog.hubspot.com

It’s official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. This week, Google’s Jerry Dischler wrote in a post on the official AdWords blog that “more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.” Google declined […]

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