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Here’s What Your Subscribers Really Think About These Email Strategies
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Sometimes, email marketing can feel like a guessing game: will they open this, will they read that? If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions. But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the […]

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How to Talk to Your Boss About a Side Hustle
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In the fifth season of Mad Men, Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency. Roger tells Ken that he knows his secret: Ken’s an accomplished fiction author who writes under a pen name, so no one at the office will find […]

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20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year
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When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in […]

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Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.
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It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event’s two major media days, which concluded with a keynote from Intel. To say the least, it was … interesting. The keynote was titled “How Data Is Shaping Innovation […]

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Everything You Need to Know About Starting a Podcast in 2018
blog.hubspot.com

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are […]

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FAQ This! Why Should I Care About Amazon AI?
blog.hubspot.com

The past three months, it seems, have been a nonstop parade of major tech events and the new product announcements that come with them. One of the latest was last week’s AWS re:Invent, where Amazon announced a new suite of AI-enabled technology designed with businesses in mind. And while these new products, features, and tools come […]

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Just 12 Funny Tweets About Millennials Killing Things
blog.hubspot.com

You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That’s right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That’s right: I’m a millennial. Millennials — the enigmatic demographic marketers are desperately […]

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Everything You Need to Know About Generating Leads on Twitter
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People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in the past. That’s […]

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