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15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About
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15 Advanced Facebook Advertising Techniques You Probably Didn_t Know AboutFacebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground. When it comes to Facebook advertising, I could spout off a laundry […]

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17 Things People Absolutely Hate About Your Website
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One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of […]

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There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
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Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders […]

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Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
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You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. List posts or listicles are articles that are organized around a numbered list. Let me give you a few examples. 4 Ways Animation Can […]

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
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When I first got started blogging, I would get really hyped up when people shared my posts on social media. “Look! People are tweeting out my blog post!” I’d tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five. And then, something happened. One of my blog posts totally blew up on […]

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Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
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Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing for mobile is only one way Facebook […]

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Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
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 Remember your very first conference? You carefully deliberated over every single session in the weeks leading up to it, bought a special outfit, and got a thrill when you finally arrived and saw your name covered in plastic. “My very own name tag? I’ll save this forever!” As the years progress, it can be hard […]

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12 About Us Page Examples That Are Probably Better Than Yours
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When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web […]

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