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Internet Ad Spend Is About to Surpass TV Ad Spend [New Report]
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There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. It’s clear, it’s visually interesting, and most importantly, the results are always fascinating — with tremendous implications for marketers. Meeker’s report is chock-full of data about how the way users operate online is changing. And […]

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15 Hidden Instagram Hacks & Features Everyone Should Know About
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Instagram has become the favorite social network of many — and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram — up 5% from the previous year. Compare that, for example, to 24% on Twitter. Plus, folks don’t just use Instagram casually — 35% […]

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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]
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Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren‘t CPC rates skyrocketing and lead generation ads taking over? Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we’re dubunking 24 common myths about Facebook Ads below.  The […]

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17 Facts about Search Psychology You Should Know
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People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different […]

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
blog.hubspot.com

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

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How to Tell a Gripping Story on Your About Page
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Your About page. It’s one of those requisite elements of your website that’s easy to overlook. But really, is it even that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting statistic. According to a study from KoMarketing, “52% of your visitors […]

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19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
blog.hubspot.com

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms. […]

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How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]
blog.hubspot.com

As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re all […]

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