2017

5 of the Coolest Bots of 2017
blog.hubspot.com

In case you haven’t already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries.  And although we’ve rounded up AI and bot use cases for you as they relate to productivity and marketing, we wanted to round up […]

9
Like
Save
Why 2017 Is the Year of Bots [Video]
blog.hubspot.com

Last week, while I was using a website’s chat feature to get some much-needed customer service, I realized something shocking: I couldn’t tell if I was chatting with a human or a bot. Before 2017, my notion of bots — and chatbots, specifically — was that they could only provide canned, basic responses before escalating […]

9
Like
Save
What is SEO in 2017? How It's Changed, and Where We Are Now
blog.hubspot.com

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We’re no longer in the “early stages” of a new era of search — we’re here, now, witnessing new trends and best practices unfold in […]

4
Like
Save
7 Social Media Fails to Avoid in 2017
blog.hubspot.com

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own […]

3
Like
Save
9 Testimonial Page Examples You'll Want to Copy in 2017
blog.hubspot.com

When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial […]

6
Like
Save
The 5 Best Messaging Apps for Marketing in 2017
blog.hubspot.com

Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs. But messaging apps […]

7
Like
Save
How to Write a Press Release [Free 2017 Press Release Template + Example]
blog.hubspot.com

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.  Ten years ago, people still relied on morning papers for news. […]

6
Like
Save
You Need a Privacy Policy in 2017: Here's How to Start
blog.hubspot.com

At this point, you might be asking yourself: Do I really need a privacy policy for my website? If you’re starting any kind of company today, the answer is likely yes, you really do. Starting a new business can be overwhelming — there are a lot of moving parts to manage all at once, and […]

8
Like
Save