2017

The State of Social Media Demographics: 2017 Benchmarks [Infographic]
blog.hubspot.com

There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’s what the folks at Nielsen […]

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The Best 2017 Networking Events for Marketers
blog.hubspot.com

At some point in one’s life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you’re lucky, a stale cheese plate. And where’s the appeal of that? The truth is, not all events fit that stereotype. Some […]

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16 Creative Email Design Trends to Watch in 2017 [Infographic]
blog.hubspot.com

Change is the only constant. And email marketing is no exception to that.  Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers.  To help you stay ahead of the pack, EmailMonks created an infographic deciphering 2017’s […]

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7 SaaS KPIs You Need to Track in 2017
blog.hubspot.com

The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software […]

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7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
blog.hubspot.com

Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands? Get prepared for a profitable year with […]

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The State of Video Marketing 2017 [New Data]
blog.hubspot.com

It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand […]

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5 Overlooked Metrics Your Agency Needs to Measure for a Profitable 2017
blog.hubspot.com

Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings — their everything — into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe it comes down to a lack […]

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5 Trends That Will Define Agency New Business in 2017 [New Data]
blog.hubspot.com

Will 2017 be the year agencies fall dangerously out of touch with client expectations? How will the shift towards project-based work impact your agency’s ability to retain long-term clients? Do clients intend to move more marketing services in-house in 2017?  A new report from RSW/US examines these and other troubling trends, offering valuable insights into both agency and marketer perspectives […]

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