2017

Experts Share Their Top 8 Holiday Email Marketing Tips for 2017
blog.hubspot.com

Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, the team at EmailMonks asked a group of seasoned email experts and industry insiders […]

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We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.
blog.hubspot.com

First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.” Yes — I even borrowed the headline structure. But if you haven’t read Steve’s post, I suggest doing so immediately. […]

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5 of the Coolest Bots of 2017
blog.hubspot.com

In case you haven’t already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries.  And although we’ve rounded up AI and bot use cases for you as they relate to productivity and marketing, we wanted to round up […]

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Why 2017 Is the Year of Bots [Video]
blog.hubspot.com

Last week, while I was using a website’s chat feature to get some much-needed customer service, I realized something shocking: I couldn’t tell if I was chatting with a human or a bot. Before 2017, my notion of bots — and chatbots, specifically — was that they could only provide canned, basic responses before escalating […]

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What is SEO in 2017? How It's Changed, and Where We Are Now
blog.hubspot.com

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We’re no longer in the “early stages” of a new era of search — we’re here, now, witnessing new trends and best practices unfold in […]

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7 Social Media Fails to Avoid in 2017
blog.hubspot.com

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own […]

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9 Testimonial Page Examples You'll Want to Copy in 2017
blog.hubspot.com

When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial […]

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The 5 Best Messaging Apps for Marketing in 2017
blog.hubspot.com

Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs. But messaging apps […]

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