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Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands
blog.hubspot.com

It’s hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we’re always looking for what’s next. We know that it’s not enough to rest on our […]

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7 Steps to Documenting a Content Marketing Strategy That Works
blog.hubspot.com

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.” Don’t worry, that’s not what this is. You already know that having and documenting […]

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How to Use Facebook Live: A Step-by-Step Guide
blog.hubspot.com

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement […]

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7 of the Best Mother's Day Ads We've Ever Seen
blog.hubspot.com

Sometime in early May each year, search volume for “When is Mother’s Day” begins to reach a panicked spike. Consider this article your official reminder: Mother’s Day is this Sunday (May 14th), and we have a selection of hilarious and heartwarming ads about moms to get you in the spirit. From a lighthearted garden gathering […]

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9 Easy Ways to Get Busy People to Respond to Emails
blog.hubspot.com

You might think you spend the majority of your time at work sitting in meetings or talking on the phone, but you could be wrong. In fact, a significant portion of your work week could be spent writing, ready, and responding to emails. A recent study from Adobe revealed that workers are spending 4.1 hours per week checking […]

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These 7 Brands Take Personalized Marketing to a New Level
blog.hubspot.com

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series […]

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3 Strategies to Increase Employee Retention
blog.hubspot.com

You started young. You were still growing when you started your first business. You felt the thrill of making something out of nothing. Or maybe you needed a taste of the real world and you got a job after college. Either way, here you are now. You’ve got a business. You worked through the tough […]

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A Brief History of Content Marketing, Back to the Future Edition [Infographic]
blog.hubspot.com

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future. So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that […]

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