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The Top 10 Principles That Boost Your Website Loading Time
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How fast does it take for your website to load? You may not think about this question very often, but it’s arguably the most important aspect of your site. That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush your conversions. In fact, 40% […]

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How to Work From Home: 20 Tips From People Who Do It Successfully
blog.hubspot.com

Working from home is awesome … right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street. For many modern professionals, working from home every once in a while […]

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
blog.hubspot.com

We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay […]

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How to Run Contests That Encourage User-Generated Content
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Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways to keep an audience engaged. […]

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Why Facebook Removed 5,000 Ad Targeting Options (And What to Expect Next)
blog.hubspot.com

Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools. Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of […]

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The Plain English Guide to Initial Coin Offerings (ICOs)
blog.hubspot.com

This year, more than 700 companies have raised over $18 billion, without giving a single percentage of equity stake to their investors. The catch? There really isn’t one. Through initial coin offerings, companies can create and sell their own digital currencies to investors and raise a ton of money without giving away any equity, which […]

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13 Ways to Improve Your Engagement Rates on Your Instagram Posts
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Social media marketing has become a necessity for brand survival in today’s day and age. But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media. While you may have already recognized the importance of social sites […]

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How to Design a Character for Your Brand
blog.hubspot.com

Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out, or delight your readers, if you’re using the same cheesy “marketing person on computer” image as everyone else. But what’s the alternative, besides finding room in the budget to hire a freelance […]

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