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Should You Jump on the Live Video Bandwagon?
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Social media platforms have evolved. Today, you can do much more than just write posts and comments or upload pictures and videos. Now, you have the option to live-stream with your audience. It’s a cool concept, but should you be doing this? Absolutely. People love videos. You just need to make sure you’re effectively using […]

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The 14 Coolest Beer Label Designs You've Ever Seen
blog.hubspot.com

While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions. Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the […]

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22 Brand Style Guide Examples for Visual Inspiration
blog.hubspot.com

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]

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9 Simple High ROI Shopping Cart Abandonment Prevention Tactics
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How are you handling your shopping cart abandonment? The first step is for you to track and recognize how many shoppers are leaving items in their carts without finalizing the purchases. If you’re not addressing it, you’re missing out on sales. Take a moment to ask yourself how you can improve the customer experience. Is […]

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5 of the Coolest Bots of 2017
blog.hubspot.com

In case you haven’t already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries.  And although we’ve rounded up AI and bot use cases for you as they relate to productivity and marketing, we wanted to round up […]

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Your Content Strategy Needs More Consistency
blog.hubspot.com

If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as […]

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How to Create a Content Upgrade That Will Automate Your List Building
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I am a big champion of the power of email marketing. There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way to prime your prospects, sell them your work, and grow your revenue. So, when a powerful list-building technique comes along, I get excited. […]

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Finding the Best Search Terms for Your Business: 10 Tools and Tips
blog.hubspot.com

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I […]

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