Most Recent

20 of the Best Website Homepage Design Examples
blog.hubspot.com

You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the […]

6
Like
Save
32 Free Online Marketing Classes to Master Your Marketing Skills
blog.hubspot.com

I don’t know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a […]

2
Like
Save
The Responsibility of Advertising and PR to the General Public in 2017
blog.hubspot.com

There’s been a lot of talk recently about the responsibility of journalists to tell the truth. However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the […]

4
Like
Save
17 Facts about Search Psychology You Should Know
feedproxy.google.com

People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different […]

4
Like
Save
How to Design & Optimize Landing Pages [Free Ebook]
blog.hubspot.com

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to […]

2
Like
Save
5 Examples of Creative Shoppable Content from Brands
blog.hubspot.com

Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, […]

3
Like
Save
Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
blog.hubspot.com

Many marketers have to find out the hard way that more website traffic doesn’t always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That’s where conversion rate optimization comes in. Conversion […]

4
Like
Save
A Quick Guide to Snapchat for Nonprofits
blog.hubspot.com

 Snapchat is on the rise in a big way. The popular photo-sharing and messaging app is becoming so big that even other social networks – like Facebook and Instagram – are beginning to incorporate their own versions of Snapchat’s unique features. Check out some of these statistics: 158 million active users creating 2.5 billion Snaps […]

10
Like
Save