CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. That’s right, they looped us in with pornographers. That act is a law that establishes the rules for commercial email and commercial
We’ve all been there… You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start rolling in, right? The only issue is the traffic never “rolls in”. As you already know, getting people to read, share and talk about your content is […]
We all know that improving conversion rates on lead generation campaigns translates to more leads for advertisers. Yet most publishers don’t have a strategy in place for improving these numbers. Easier said than done, right? The way people consume content has changed. Invasive tactics have simply lost effectiveness with the advent of new technologies that […]
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened. As marketers, […]
Every online marketer knows that the Internet is an insanely skeptical place. It’s with good reason. Let’s be honest. Our space is littered with faux gurus and hyped up promises. You’ve seen them: “Make $500 000 with your first online course launch.” “Give me 15 minutes, and I’ll give you a profit generating machine!” Okay, […]
The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music … and the musicians who made it. That groundbreaking documentary series? Behind the Music.
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It’s official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. This week, Google’s Jerry Dischler wrote in a post on the official AdWords blog that “more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.” Google declined […]