The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI — especially “deep learning” technology — brings new opportunities and innovation in the way digital marketing, sales, and customer support are […]
Facetime Lyrics by Bhinda Aujla is brand new Punjabi track sung and composed by him. Its lyrics are written by Happy Raikoti while its music video is directed by Ashish Rai & Bunty.
Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social […]
A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a few years (it hadn’t), but because we saw a big conversion opportunity from a page that had a lot of untapped potential. And boy, did it pay off. Not only […]
As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels. We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience. Not to mention, it forces us to establish a formalized process […]
If you’re reading this article, then I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You’re clever. You already know that YouTube is an important content tool, and you’re ready to start leveraging video […]
Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception […]
One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought […]