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The Decline of Organic Facebook Reach & How to Adjust to the Algorithm
blog.hubspot.com

If you’ve been managing a Facebook Business Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. There are two reasons for this. Why Your Organic Reach Has Declined on Facebook More Ad Content […]

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How to Convert a PDF to Excel: Free Tools & Instructions
blog.hubspot.com

A PDF, short for portable document format, is commonly used to view shared documents. The PDF format preserves a document’s formatting, which means you can look at the document on any device. But the key word here is “view” — you can’t edit a PDF without using a specific PDF-editing tool, which is where things […]

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How Cards Against Humanity Helped Us Shape Our Product Story
blog.hubspot.com

Cards Against Humanity is more than just a game to me — it led to an epiphany that shaped the way my company developed its product story around content personalization. If you think about it, playing Cards Against Humanity and personalizing content are surprisingly similar actions. Both require you to know your audience members, understand […]

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How to Increase Sales by Encouraging Mobile Spending
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It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all the time when I’m consulting business owners. You can generate sales in many other ways. Sometimes, all you need to do is make subtle changes to your existing process. That way, you […]

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Would You Pay for an Ad-Free Facebook Subscription? 64% of Consumers Say "No"
blog.hubspot.com

  When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. Facebook — to most consumers, at least — has long served as a free product. Advertisers, content creators, and publishers have enlisted the platform’s various services for a […]

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The 8 Best Excel Alternatives
blog.hubspot.com

Excel is one of the world’s most popular spreadsheet programs, with an estimated 750 million people using it for data summary and organization, analysis, and reporting. While it’s a commendable data system for teams within a business, it’s not free — a standalone copy of Excel 2016 is $129.99, and the Office personal subscription is […]

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Variable Cost Explained in 200 Words (& How to Calculate It)
blog.hubspot.com

There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, The Notorious B.I.G.: “Mo money, mo problems.” The Notorious B.I.G. is literally saying “more money, more problems.” And although this hit song doesn’t dive into the intricacies of accounting, it […]

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How to Monitor Your Competitors With These 10 Helpful Tools
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Your business doesn’t operate in a vacuum. There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business. That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your […]

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