Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can’t do it alone. Fortunately, there are plenty of […]
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There are so many different elements of SEO. For the most part, all of these various aspects can be broken down into two main categories; on-page SEO, and off-page SEO. The biggest factor of off-page SEO is backlinks. While on-page SEO is comprised of elements like content copy, title tags, meta descriptions, internal linking, and […]
If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your website, you’re missing out on a key opportunity to turn website […]
Undoubtedly, your online local presence can have a big impact on your company’s bottom line — in fact, 78% of local-mobile searches result in offline purchases. But local SEO is nothing new. Businesses have been using Google My Business for years. Yelp’s been around since 2004. And now, you can even use Facebook to find […]
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SEO goes far and beyond keyword research and building backlinks. There is also a technical side of SEO that will largely impact your search ranking. This is an area where your robots.txt file will become a factor. In my experience, most people aren’t too familiar with robots.txt files and don’t know where to begin. That’s […]
Even if you don’t know what an API is, you’ve undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don’t question when we use OpenTable to make a reservation at a nearby restaurant. Alternatively, if you use Kayak.com to book flights, you’ve probably never wondered, Wait a minute […]