It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do. When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, […]
Facebook Live, YouTube Live, Periscope. All the major social platforms are integrating live streaming in some form. Several up-and-comers, like Meerkat and MeVee, are also creating buzz. And this all means one thing: Live video is hot. Scorching hot. It seems everyone is now using live video in some fashion to connect and interact with […]
As any inbound certified member of our community knows, setting SMART goals (that’s Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams. Aligning these goals is what keeps marketing and sales teams in lock-step. For example, marketing may have a Service-level Agreement (SLA) with sales to generate […]
We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock […]
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A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog’s email subscription. It’s not that our email subscription wasn’t working. We were gaining an impressive number of subscribers each month. Those subscribers we’re opening and clicking on our subscription emails — and we had the traffic numbers to […]
I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check … and yet, somehow, your resume still goes out with your name as Corey Wainwrite from HubStop. It’s anxiety-inducing. So, I did what I do when I’m anxious. […]