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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
blog.hubspot.com

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to […]

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9 Client Reporting Tools That Will Save Your Agency Time
blog.hubspot.com

You love data. Nothing makes you — and your client — happier than a chart that shows just how great a campaign is performing.  But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team’s time.  Typically, agency staffers spend around four or five hours per client each month reporting […]

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7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs
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I’ve said it before: a successful PPC campaign boils down to two things: Increasing click-through rate (CTR) Lowering cost-per-click (CPC) Pretty simple, right? But I want to add one more point to that statement. It’s not complicated. You also need to get high quality traffic. This means reaching your target audience and bringing in visitors […]

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What is Ad Tech and Why Should Agencies Care?
blog.hubspot.com

Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to […]

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Marketing Research to Bookmark for Your Next Blog Post
blog.hubspot.com

If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more […]

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SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
blog.hubspot.com

Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the […]

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Dagnabbit: Why We Love Marketers Who Curse
blog.hubspot.com

We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here’s one that I hope won’t lower your opinion of me: I have a bit of a potty mouth. My first instinct is […]

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5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%
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Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually. You may have even seen my video ads, which I’m using to promote my businesses. I’m doing this, of course, because Facebook Video is huge right now. One of the more recent studies found that there are […]

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