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Inspirational Quotes From the World's Top CEOs [SlideShare]
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes. That’s one of the reasons looking back through history is so important — it’s a great way to prevent

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The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
blog.hubspot.com

Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat, 70% of marketers who purchase a system are either unhappy or only marginally happy with their software. But even though marketers are unhappy with their purchases, they’re still pumping serious cash into the marketing automation industry — […]

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9 SEO Tactics That Just Don’t Work Anymore
blog.hubspot.com

It’s 2015 and SEO hasn’t gotten any easier for digital marketers. With Google’s Panda and Penguin algorithm updates that have happened in the past few years, it’s no surprise that the search engine optimization aspect of digital marketing is constantly changing. This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement […]

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The Future of Content: What It Will Look Like
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You can find everything you need to know about creating great content on Quick Sprout. At least, for today’s standards. However, standards change. As expectations increase, as technology improves, standards are raised. And if you want to make sure that your content marketing stays effective in the future, you’ll need to adapt. I prefer to […]

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How to Deliver Data-Driven Web Design to Clients [Free Ebook]
blog.hubspot.com

As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach. Continuous improvement cycles — the structured, on-going validation process within Growth-Driven Design — is one of the primary advantages for clients and agencies over a traditional web design and development offering. Agencies maintain a […]

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11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs
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When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their traffic… and most would say I was wildly successful at it. For example, I was able to grow TechCrunch’s traffic by 30%, and I was […]

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Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
blog.hubspot.com

In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But there are certain mistakes […]

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The Essential Guide to Using Mobile Messaging Apps in Your Marketing
blog.hubspot.com

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents). Facebook, […]

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