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Unriddled: Facebook's Big Executive Shake-Up, Microsoft Build, and More Tech News You Need
blog.hubspot.com

We all have a favorite time a year. For some, it’s the winter holidays. For others, it’s the entire duration of summer. And for tech nerds (including yours truly), it’s developer conference season. This week, the season for developer conferences forged ahead, with news and product announcements coming from Microsoft, Google, and several more. But […]

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Happy Customers Are the Biggest Marketing Opportunity of 2018
blog.hubspot.com

Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing […]

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Leverage the Basic Concepts of Sponsored Content to Boost Your Reach
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Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great, […]

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7 of the Best Professional Bio Examples We've Ever Seen [+ Bio Templates]
blog.hubspot.com

  How to Write a Bio Create an ‘About’ page for your website or profile. Begin writing your bio with your first and last name. Mention any associated brand name you might use. State your current position and what you do. Include at least one professional accomplishment. Describe your values and how they inform your […]

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Facebook Will Require Issue-Based Ads to Be Labeled
blog.hubspot.com

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Today, Axios reports that the latest suite of changes is coming: this time, in the form of required […]

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How to Effectively Manage Engagement for Stronger Influence
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Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a […]

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19 Google Doc Features You Didn't Know Existed (But Totally Should)
blog.hubspot.com

A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong. It turns out you’re supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew? Well, I recently applied that […]

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