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7 Questions Marketing Leaders Should Be Asking Their Employees
blog.hubspot.com

In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. But with so many marketing channels to manage, and different members of your team working on different projects, it can be tough to keep track of who’s doing what, and how well.

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
onlinedigitalprofits.com

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract […]

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Content ROI Is a Myth
blog.hubspot.com

As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in […]

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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
blog.hubspot.com

The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style […]

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Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
blog.hubspot.com

In the first part of this series, I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there. There’s nothing sadder than an unloved coin canister.

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Your Content Marketing Will Fail without These 10 Features
feedproxy.google.com

I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure sets in before anyone writes a line of content. But the thing is content marketing doesn’t have to fail. I’ve written this article because it could save you thousands of wasted […]

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Your Content Marketing Will Fail without These 10 Features
feedproxy.google.com

I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure sets in before anyone writes a line of content. But the thing is content marketing doesn’t have to fail. I’ve written this article because it could save you thousands of wasted […]

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How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
onlinedigitalprofits.com

Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts.

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