Have you ever thought about using a free tool to market your site? I know I didn’t until I read about Moz’s analytics stats and saw that a lot of their traffic was coming from Open Site Explorer, which is their free backlink tool. With a bit of research, I realized that it wasn’t just […]
As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
“I don’t know what to write about.” Said every blogger, ever. It’s easy to dismiss as procrastination or writer’s block, but being critical of what you write about is actually really smart — because aimless blogging is almost as bad (sometimes as bad) as not blogging at all.
Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal
Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task — even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Meanwhile, new tech is always emerging on top of that, which could also prove to […]
Look, I said ass. And in a minute, you’ll know why. One of the most common questions we get is around crafting titles. In fact, we got one in this blog post’s comments section … hence me writing this here post.
There’s something cathartic about commiserating in awful shared experiences — especially if you can find humor in them. Like that one time you were working on four hours of sleep and included a typo in a blog post title. The typo got included in a notification to all of your email and RSS subscribers, and […]
Roughly 97% of website visitors are in research mode, so your nonprofit’s website not only has to cater to those looking to make a donation or volunteer, but you must educate the majority of visitors about your organization and its cause.