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US Airways Tweet a Mayday for Real-Time Marketing?
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Nobody dislikes being left behind more than marketers. When one company breaks new ground, everyone rushes to follow.

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13 Solutions to Your Most Common Landing Page Problems
blog.hubspot.com

On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right?

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The 4 P's of Email: How to Find Success With This "Dead" Marketing Tool
blog.hubspot.com

Some people think email is dead. They say that it’s become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating.  Well, hate to break to you, but those folks are wrong. And I’ve got a SlideShare presentation to back me up.

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The 4 P's of Email: How to Find Success With This "Dead" Marketing Tool
blog.hubspot.com

Some people think email is dead. They say that it’s become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating.  Well, hate to break to you, but those folks are wrong. And I’ve got a SlideShare presentation to back me up.

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So, Um, You Really Need to Stop Using These Crutch Words
blog.hubspot.com

Uh … Um … so as I was saying … Well, basically … You know? At first glance, you might think I’m just a marketer suffering from a nervous breakdown after one

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What Is a “Good Link Profile” and How Do You Get One?
feedproxy.google.com

You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of over-optimized anchor text. You realize the toxic effect of links from spam sites and directory listings. But how important is it, really? And, more to the point, […]

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8 Types of Content to Help Engage Prospective Students
blog.hubspot.com

You can’t ignore your prospective students. But the majority of those visiting your website are just looking for more information — and are not ready to take the big leap of applying. This is where your school’s content strategy comes into play. You need to develop, publish, and share information that these students are

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Competing With Content Marketing: 7 Steps to Success [Infographic]
blog.hubspot.com

If you’re already embracing inbound marketing tactics to grow your business, you won’t be surprised to hear that other marketers are continuing to shift more budget and resources toward content.

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