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How to Create Marketing Copy… Without Actually Writing
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I know I hate writing marketing copy, don’t you? It’s something we all dread, but we need marketing copy to convert visitors into customers. The real question is, how do you create marketing copy when you don’t have a copywriting bone in your body? Luckily for you, I have an approach that you can follow […]

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What Is CRM? [FAQs]
blog.hubspot.com

We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?

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8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
blog.hubspot.com

As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it’s highly shareable, and social networks are increasingly jumping on the visual content bandwagon. In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest,

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Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
blog.hubspot.com

Guys, I’m pretty psyched for the weekly news roundup today, if I may say so myself. There was a ton of stuff that happened in the news this week — it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing […]

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10 Cool INBOUND 2013 Perks You Might Not Be Aware Of
blog.hubspot.com

#INBOUND13 is just around the corner, so whether you bought your ticket six months ago or are still deciding whether or not to pull the trigger, here are 10 things you might not already know about INBOUND. Get excited. And if you haven’t already, get your tickets.

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This is Your Brain on Visualization
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How long do you think your attention span is? Maybe a minute or even two, right? Sadly, your attention span is 8 seconds. That’s one second shorter than that of a goldfish. So, when you show people paragraphs of text, don’t expect them to read it all. But did you know visualizations such as infographics […]

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Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
blog.hubspot.com

By now, most marketers know the drill. Tweet early and often. Be fun and personable. Don’t tweet politics or religion. Work toward engagement — not follower count — and the leads will find you. So far, it’s working.

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9 Critical Components for Optimized Marketing Emails
blog.hubspot.com

As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) also be used as a channel for generating leads. But in order to convert more leads from your

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