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What You Need to Know This Morning: June 7, 2013
blog.hubspot.com

Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets … and then the line-cutter won the $590.5 million Powerball jackpot. Mindy says she’s not upset, but come on.

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10 of the World's Best Storytellers [SlideShare]
blog.hubspot.com

Since before blogs were created, people have told stories. Shocking. I know. But long predating the clickity-clacking of our keyboards were generations of people finding

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How to Effectively Build an SEO Campaign From The Ground Up
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I was speaking at a conference the other day and someone asked me an interesting question… If you were to start optimizing a site for search engines from the ground up, what would you do? Answering that question would have been a bit easier years ago because all you had to do is build rich […]

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Reality Check: 40% of Your Article Goes Right Down the Drain
blog.hubspot.com

And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. As a content creator, you might be experiencing that maddening/frustrating/what the hell am I doing all this writing for feeling right about now. All […]

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Ready to Play Some Business Babble Bingo? [Free Customizable Bingo Cards]
blog.hubspot.com

You know the best part of a meeting? When it ends. If it’s dragging on, and walking out mid-meeting is too brazen for your taste (fair), how about a covert game of Business Babble Bingo to keep your attention? You can make it look like you’re taking notes. It’s foolproof.

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10 Checks to Ensure Your Twitter Profile is Growing Your Business
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Do you just whip out your credit card and randomly make purchases on the Internet? The chances are… you don’t. You visit a site a few times, figure out what it is all about and then whip out your credit card if you think the offer is worth it. For this reason you have to […]

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14 of the Worst Typos We've Ever Seen
blog.hubspot.com

Here’s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Maybe that’s why whenever I catch a typo in someone else’s marketing I’m suddenly a little bit happier. Some call that schadenfreude, […]

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10 Ways To Create High Converting Headlines
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One of the simplest ways to boost your conversion rate is by tweaking your headline copy. If you don’t believe me… just look at KISSmetrics.com, I was able to boost my conversion rate by 40% just by adjusting the headline copy. That’s right… 40%. So what was the original headline? It was… KISSmetrics helps you […]

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