The bright lights and continuous camera flashes, the vivid colors of jerseys and face paint, and those eye-pleasing TV ads … oh those TV ads! Yes, my friends, the big game is an incredibly visual experience — one that surprises the senses and entertains the masses (meaning the 100 million+ Americans who watch each year).
Every once in a while I find a new website that makes me stop and stare. It’s a modern-day masterpiece. The aesthetic and user experience are off the charts. It’s new, innovative, and, frankly makes me wish I knew how to design web sites so I could create ones like it.
You know how the associates in retail stores usually give you a friendly, “Hi! Let me know if I can help you with anything today” when you walk through the door? Sure, they say it to everyone who enters the store, but there’s just something about a friendly greeting that makes you feel appreciated.
I’ll admit it: I don’t really care about watching the Super Bowl. The game feels slow, and I usually have work the next day. So I generally just focus on the fun parts of Super Bowl Sunday until the fourth quarter or so: prepping a bunch of wings, chasing them down with a beer or two, […]
Consider this: Close to 75% of your new donors won’t come back after they give that first gift. I know, I know — it’s staggering and disheartening. Donor retention rates are in the pits. You spend all of that time and money telling the world about what you do to generate support for your mission and […]
Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials, to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. One thing we know these marketers often
Aren’t you tired of reading the same SEO advice that teaches you how to optimize your meta tags? Although meta tags are important, they won’t have as much of an impact on your search traffic as some of these advanced SEO methods will. If you are planning on optimizing your site for search engines, you need […]
This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand.