With marketing minds now turning their attention to 2014, these professionals are beginning to look at budget and strategic focus for the coming 12 months. That planning process, however, has never been harder, due largely to a raft of changes in consumer behavior and online platforms from which the majority of digital revenues will be derived.
Facebook is believed to be the most effective social media platform for nonprofits, according to a recent study by the Content Marketing Institute. While there have been many attempts to provide organizations with an easy way to take donations on Facebook, the adoption of functionality has been slow. Well, the wait is over … almost.
For the last 11 years of my life, I’ve been an online marketer…and a pretty decent one at that. How did I get good at it? Most people say it’s because I am creative. Sure, creativity does play a role in it but not as big as I you think. What it really comes down […]
So, you spent the last three and a half years studying the Civil War, cognitive psychology, Japanese poetry, and Russian literature. Now you’re about to graduate — and s#!%’s getting real. You’ve gotta finally start thinking of an answer to that question that’s been on your mind the past few semesters: What will I do […]
Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that “great content is the best sales tool in the world.” If this is true, then content really must be king.
Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn’t some newfangled buzzword, nor was it a word that’s particularly exciting or memorable. The word? How. Don’t let the diminutive length of “how” fool you: While just three letters, it’s extremely powerful. “How,” by its […]
It’s official: We’re finally in the midst of the holiday season. Whether you’re spinning a dreidel, adding another Charlie Brown ornament to your Christmas tree (as if you needed another one), or just spending more time with your family and friends, we can all agree on one thing: The holidays are an important time.
If you want to learn how to master social media marketing on LinkedIn, check out this beginner’s guide to using LinkedIn for business. Or, read our ultimate cheat sheet. Still have a few questions? Don’t worry — we’ve got answers to those.