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How to Set Up a Podcast: Clear Instructions for the Uninitiated
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This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog. For those that listen to podcasts, you know how valuable and convenient they can be for consuming content. Whether it’s staying up on the latest marketing trends, tips for managing

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Writing Content and Code Your Customers Love
blog.hubspot.com

As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. But as a proud “geek” myself and someone who has also spent a fair amount of time writing code, I’m a strong believer that best-in-class companies need both remarkable products and promotion that […]

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How to Choose the Right Domain Name and Extension for Your Website
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This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog. Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” — after your grandfather!), and perfected your product and

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11 Traits of a Great Nonprofit Workplace According to Nonprofit Times
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With an average 89% approval rating from their staffs, organizations on the Nonprofit Times’ Best Nonprofits to Work For in 2013 list, including the Wounded Warrior Project (#1), DoSomething.org (#11), and The Livestrong Foundation (#19), all have very distinct characteristics that set them apart from the many other organizations in the U.S.

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30 Keyboard Shortcuts to Help You Photoshop Like a Pro
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Please raise your hand if you’ve ever wasted time in Photoshop. You know what you want to do — let’s say, cropping your image to specific dimensions — but you’re not sure which buttons to press to make that thing happen. You troll through the Photoshop menu, hoping to stumble on the button you need. […]

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Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising
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While direct mail seems like a thing of the past, Smile Train, a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out.

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Move Over Content Marketing: Why Creating Tools Can be a Better Investment Than Creating Content
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Have you ever thought about using a free tool to market your site? I know I didn’t until I read about Moz’s analytics stats and saw that a lot of their traffic was coming from Open Site Explorer, which is their free backlink tool. With a bit of research, I realized that it wasn’t just […]

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
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As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.

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