This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere … and you’ve got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing.
When new social media features are released, every news outlet and blog jumps on the story. (Hey, we do it, too.) Everyone’s thinking: what is this new feature, and how does it fit into my current content strategy?
When you look at me, what do you see? Probably an entrepreneur, right? Although I am an entrepreneur, I see myself as a consultant. I spent the first 6 years of my career running a consulting company and helping businesses with their Internet marketing needs. It’s where I got my start and although I hated […]
Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. Be confused no more! We’ve put together a handy, comprehensive guide to […]
This situation sound familiar? You’re clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, “Click here to learn more!” You’re intrigued, so you click the blue, hyperlinked text … then nothing happens. Ugh. As a user, you think “How careless of them to forget to include the link!” But chances are, most marketers […]
You already know content marketing is the new SEO. So what are you waiting for? Might as well go out there and start blogging so you can get more search traffic, right? Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw up hundreds of articles and expect them […]
I know what you’re thinking: “Finally? But I already have Graph Search!” Well, then you were one of the lucky ones. If you can recall, in January, we reported on the announcement of Graph Search, but it was just that … an announcement. The tool was in beta, available only to a limited number of users. I, […]
Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies … and it can get kind of stale. We’re all writing and reading about the same thing, so it becomes this vortex of similar content that can be hard to sift through […]