Here’s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Maybe that’s why whenever I catch a typo in someone else’s marketing I’m suddenly a little bit happier. Some call that schadenfreude, […]
One of the simplest ways to boost your conversion rate is by tweaking your headline copy. If you don’t believe me… just look at KISSmetrics.com, I was able to boost my conversion rate by 40% just by adjusting the headline copy. That’s right… 40%. So what was the original headline? It was… KISSmetrics helps you […]
When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed — so you don’t want to blow it. At the risk of tooting our own horn, we frequently get hit up to feature guest blog contributions on this blog. And we’re always thrilled to feature bloggers […]
You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one breaks it down from A to Z. Due to this, I decide to write The Advanced Guide to Content Marketing along with the […]
You already know about A/B testing, but have you ever run an A/B test? Sadly, the chances are, you haven’t. Although conversion optimization has been around for years, it didn’t start getting popular until the last few years. Why? It’s because people are talking about the results they’re experiencing from conversion optimization. But before you […]
Jessica McKenzie is a strategic channel account coordinator who spends all day, every day, advising inbound marketing agencies. We hopped onto Gchat to talk about her experiences working as a young person in a rather new field, consulting industry folks with decades more experience than her.
Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that’s not why he was skipping along so merrily.
You have thousands of visitors coming to your site, but no conversions. So what do you do? Should you change up your marketing campaigns… maybe redo your targeting? Or even worse, pause your SEO and content marketing efforts? Probably not. Before you modify your marketing campaigns you should spend some time optimizing your site for […]