As marketers, we all know that great writing can help our content stand out from the crowd. But in addition to crossing our t’s and dotting our i’s, we need to make sure that we’re balancing our equations and refining our formulas. Yes, my friends: Marketing requires a scientific approach.
Time for an understatement: SEO has changed. To understand what’s in store for the future (which you can learn about here), you have to know where SEO has been (which you can learn about here). With that context, let’s lay out some resources to make you a modern SEO.
Psychology is one of the most important aspects in marketing that we all tend to overlook. From messaging to color, it’s the small details that can persuade you to either purchase or walk away. Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads […]
For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. Then, we execute, and measure, and it’s on to the next one. And maybe — just maybe — if we do it for long enough, we might run some really […]
You know this already, but sometimes it amazes me how fast technology moves. Just yesterday, we casually mentioned in another post that Pinterest was running an experiment with a small number of people that plays animated GIFs on the social network.
Earlier today, we hosted our first 1-hour blogging challenge. We were hoping the challenge would help accomplish a few things: Provide the motivation to start blogging Spark a little competition with yourself to up your game
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? A common rule of thumb that’s now pervasive among brand marketers and savvy tech buffs is the so-called “rule of thirds.”
The other day, Matt Cutts – who runs Webspam at Google – wrote a blog post on why you shouldn’t use guest posting to build links. Here’s a quick snippet from his blog post: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. […]