I was speaking at a conference the other day and someone asked me an interesting question… If you were to start optimizing a site for search engines from the ground up, what would you do? Answering that question would have been a bit easier years ago because all you had to do is build rich […]
And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. As a content creator, you might be experiencing that maddening/frustrating/what the hell am I doing all this writing for feeling right about now. All […]
You know the best part of a meeting? When it ends. If it’s dragging on, and walking out mid-meeting is too brazen for your taste (fair), how about a covert game of Business Babble Bingo to keep your attention? You can make it look like you’re taking notes. It’s foolproof.
Do you just whip out your credit card and randomly make purchases on the Internet? The chances are… you don’t. You visit a site a few times, figure out what it is all about and then whip out your credit card if you think the offer is worth it. For this reason you have to […]
Here’s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Maybe that’s why whenever I catch a typo in someone else’s marketing I’m suddenly a little bit happier. Some call that schadenfreude, […]
One of the simplest ways to boost your conversion rate is by tweaking your headline copy. If you don’t believe me… just look at KISSmetrics.com, I was able to boost my conversion rate by 40% just by adjusting the headline copy. That’s right… 40%. So what was the original headline? It was… KISSmetrics helps you […]
When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed — so you don’t want to blow it. At the risk of tooting our own horn, we frequently get hit up to feature guest blog contributions on this blog. And we’re always thrilled to feature bloggers […]
You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one breaks it down from A to Z. Due to this, I decide to write The Advanced Guide to Content Marketing along with the […]