When I started out as an entrepreneur, I struggled a lot. I was just a 16-year-old kid who had no clue… all I had was a dream of creating an online business that helped people out. I ended up failing a lot and losing over a million bucks, but eventually I was able to recoup […]
Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners — and even some marketers — are generally not writers. Thus, […]
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. That’s right, they looped us in with pornographers. That act is a law that establishes the rules for commercial email and commercial
I don’t know about you, but Sunday is my day to catch up on life. I do my laundry, vacuum the one area rug in my apartment, and make sure every dish is sparkling clean — and then sit down to catch up on all the content I missed during the week. Even during a […]
Keeping your reputation squeaky clean’s about more than just good PR. You need to monitor social media — use Social Inbox or read this guide for a higher-level overview.
Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And in social media? Visuals pretty much make or break your presence. In fact, photos on Facebook generate 53% more Likes, 104% more comments, and 84% more
Yes, Pinterest might be the fourth largest traffic driver in the world … but it’s still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you’ve claimed your company’s Pinterest profile and added a board or two with a few pins. Or maybe you haven’t even dipped […]
One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect individuals to your cause and inspire them support your organization — and connect you to a wider audience online.