With over 190,000,000 visitors going to Twitter each month, you would be silly not to leverage it. But you already know that… So, the real question is: “How do you gain traffic from it?” When Twitter first came out, gaining traffic from it was simple. All you had to do is sign up, and people […]
I’ve been swimming in a sea of Twitter stats lately — not surprising, since Twitter went public at the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 […]
Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right? All of those things do impact your rankings, but over the last 11 years of my SEO life, I’ve learned that creativity is the key to SEO success. Through trial and error, […]
A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations […]
Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site.
A few months ago, someone tweeted at me. “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my content — especially if it’s something that’s come out a while ago. But this time, I didn’t know how […]
I’ve done marketing for 20 of the top 100 blogs on the web, and I’ve created 3 blogs for my own businesses that achieved at least 100,000 visits a month. With Quick Sprout, it took me 4 years and 9 months to hit 100,000 monthly visits: With KISSmetrics, it took me 1 year and 10 […]
Writing great copy for your business blog is obviously a big priority, given all of the traffic it can drive to your website and the leads it can generate. But what about copy on the other pages of your website? Your homepage? Landing pages? Even your “about” page? These also need to be optimized with […]