To understand what human-centered design is, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers — they’d welcome the opportunity to […]
Some execs think it’s the future universal currency, while others consider it a “disgusting…noxious poison.” What could elicit such extreme feelings in complete opposite directions? Bitcoin, of course. The price of the popular cryptocurrency has been up and down, shedding about 50% of its value in the first three months of 2018 before a slight […]
Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially important for newer companies. Since […]
You did it. You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. […]
Hemingway tried to warn us. “All you have to do is sit down at a typewriter and bleed.” And bleed we shall. Because we’ve created a monster that’s bent on ruining the content marketing that was once the saving grace in our long journey toward self-destruction. “There is a content monster, and it’s tearing apart content […]
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