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How to Generate More Profits by Focusing on Your Pricing Strategy
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You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color schemes can impact sales on […]

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How to Design Your eCommerce Site for More Conversions
blog.hubspot.com

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. But building a user path that successfully balances an enjoyable shopping experience […]

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How the Flywheel Killed HubSpot's Funnel
blog.hubspot.com

I’ll be honest. When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. See, I love the funnel. It’s been my trusted sidekick for years. It’s given me the hard feedback I’ve needed, celebrated my team’s successes, […]

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Everything You Need to Know About Instagram Pods, the New Way Influencers Are Gaming the Algorithm
blog.hubspot.com

In 2016, Instagram changed its algorithm to eliminate a feed full of chronological posts. Now, your post can only appear at the top of a user’s feed if it earns a certain level of engagement, signaling to Instagram that your post is popular and should be shown to more people. Additionally, in order to rank […]

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8 Voice-to-Text Software That'll Help You Work Faster
blog.hubspot.com

In marketing, efficiency is crucial for success. The faster you produce results, the longer you can focus on refining your overarching strategy and capturing more of your audience’s attention than your competitors can. But the physical act of typing out personal notes, your own ideas, and other documents is much slower than your brain’s actual […]

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How to Generate Recurring Sales by Implementing Subscriptions
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Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a physical product or offers a service, the subscription business model is something that you should […]

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The Ultimate Guide to Writing a Cover Letter
blog.hubspot.com

Have you been asked to attach a cover letter to your job application? Perhaps you’re struggling to write one that lands an interview, or have no clue what one is at all. Whichever situation you’re in, we’ve crafted this ultimate guide to cover letters. You’ll find out how to write one that gets read, what to […]

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How to Set Gmail as Your Browser's Default Email Client for Mailto Links
blog.hubspot.com

Fellow Gmail users … ever click on a “mailto” link to share web content via email, only to have your browser attempt to open the wrong email client? For instance, my computer always used to try opening up Outlook, even though I’m a Gmailer. So annoying. “Mailto” links are hyperlinks that use mailto instead of […]

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