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How to Use These 8 Visual Elements to Improve Your Marketing Strategy
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Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re […]

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How to Use Snapchat Geofilters to Improve Your Marketing Strategy
blog.hubspot.com

With over 100 million daily active users, Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 — a hard demographic to reach through more traditional marketing efforts. But how can your business best engage with Snapchat users? Sure, you can buy Snapchat […]

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The 8 Essential Management Skills You Need to Lead a Successful Team
blog.hubspot.com

Last week, on the Fourth of July, I was feeling rather patriotic, so I decided to binge watch the HBO classic Band of Brothers. The critically acclaimed mini-series takes place in Europe during World War II, recounting Major Richard Winters’ leadership of Easy Company from a grueling boot camp to the invasion of Normandy and […]

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Selling on Instagram: How to Use Instagram's Shoppable Posts
blog.hubspot.com

Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature. In the past, the only way to connect your followers with your products was through the link in your bio, or links in Instagram Stories, this new feature provides a seamless experience for people to shop products directly from […]

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What Is Digital Marketing?
blog.hubspot.com

What Is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With how accessible the internet is today, would you believe me if I told you the […]

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The Top 10 Features of a Successful Mobile Commerce App
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Launching a mobile app is a great way to increase sales for your business. If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices. It’s more convenient for them to shop from their phones and tablets because they use these […]

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The Ultimate List: 57 Online Local Business Directories
blog.hubspot.com

What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no […]

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The 1-Minute Guide to Making Google Your Homepage
blog.hubspot.com

When you ask someone a question nowadays and they don’t know the answer, you almost always know what they’ll say — “Just Google it.” With over 3.5 billion searches a day, Google’s typically your entry-point for anything you need to do on the web, so I’m not surprised you want to change your homepage to […]

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