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Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business. Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful. On average, ecommerce sites in the […]
Your website is at risk. I’m not saying this to try and scare you, but that’s the reality of the world we live in. More than 50,000 websites get hacked each day. You can’t have the “it won’t happen to me” mentality. I encounter businesses all the time who feel this way. They think hackers […]
Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. What works for one business might not […]
Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head. I’m happy to report that’s not the case. Meta descriptions, despite their reputation, can be broken down […]