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16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)
blog.hubspot.com

How lucky are you and why? How many times heavier than a mouse is an elephant? How many square feet of pizza are consumed in the United States each year? Hiring managers have heard about using these “creative” questions to identify the best candidates. Fortunately for intelligent and qualified candidates everywhere, studies have found that […]

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The Latest SEO Trends You Should Ignore
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Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides the perfect framework for misinformation […]

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6 Psychology-Backed Hacks for Making Engaging Videos
blog.hubspot.com

At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to grip our audience from start to […]

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Marketers Weigh In: Which Live Video Platform Should You Use, and When?
blog.hubspot.com

Do you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions  around everything between what’s for lunch and the latest marketing news — […]

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16 of the Best Landing Page Design Examples You Need to See in 2017
blog.hubspot.com

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.  Take form length, for example. It’s just one of the many components you need […]

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Think You Got Hit by the Google Fred Update? Here Is What to Do
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Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? More importantly, what steps do […]

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10 of the Best Ads from July: Emotive Billboards, Weird Pizza, and a Perfect Sadvertising Parody
blog.hubspot.com

We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work. This month’s ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, anyone?), a set of billboards that change depending on the weather and traffic forecasts, and a […]

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The 2017 HubSpot Blog Redesign: A Detailed Look At What's New
blog.hubspot.com

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of […]

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