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Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
blog.hubspot.com

Yesterday, Klout took a big step into the content discovery space with the launch of #NewKlout. Previously, the company was all about scoring your influence on social media and partnering you up with brands to reward those with high scores. Now, Klout wants to help you raise your influence score by surfacing interesting content for […]

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How to Create a Compelling Explainer Video
blog.hubspot.com

Having a fantastic vision for your business is great, but it’s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems. What’s the best […]

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How Content Marketing Affects Search Engine Rankings
feedproxy.google.com

We are constantly trying to solve the ongoing mystery of the future of search. Some people say guest blogging is coming to an end, while others believe social media has now the bigger chunk of the pie. Sadly, there is no single solution that will get you the results you are wishing for, which is why SEO has […]

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8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
blog.hubspot.com

Editor’s note: We’re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Given the not-so-great attention this move received, we figured this post should serve as a reminder of the risks involved with using third-party lists.

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How to Run a Successful Kickstarter Campaign: Insights From RingSafe
blog.hubspot.com

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. From Cards Against Humanity, to Pebble smartwatches, to a human-powered helicopter, Kickstarter changed the world and lives of hundreds of thousands of small business owners and entrepreneurs through its crowdfunding platform.

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How Much Equity Should a CMO Get? You Might Be Surprised
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. How much equity should a chief marketing officer get in a startup? That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix

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How to Create a Microsoft Excel Graph: A 1-Minute Explanation
blog.hubspot.com

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. Creating an Excel graph? Really? Doesn’t everyone and their brother already know how to do that?

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The Nonprofit Marketer's Guide to the Millennial Persona
blog.hubspot.com

If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee.

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