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Content ROI Is a Myth
blog.hubspot.com

As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in […]

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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
blog.hubspot.com

The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style […]

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Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
blog.hubspot.com

In the first part of this series, I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there. There’s nothing sadder than an unloved coin canister.

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Your Content Marketing Will Fail without These 10 Features
feedproxy.google.com

I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure sets in before anyone writes a line of content. But the thing is content marketing doesn’t have to fail. I’ve written this article because it could save you thousands of wasted […]

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Your Content Marketing Will Fail without These 10 Features
feedproxy.google.com

I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure sets in before anyone writes a line of content. But the thing is content marketing doesn’t have to fail. I’ve written this article because it could save you thousands of wasted […]

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How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
onlinedigitalprofits.com

Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts.

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Two Critical Metrics for Measuring Your Fundraising Performance
blog.hubspot.com

I believe that performance measurement is the most important tool in every nonprofit’s fundraising toolbox. In order to improve the outcomes of your fundraising efforts, you need to measure performance, analyze results, and improve performance over time. But this begs the question … What should your organization measure?

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Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
blog.hubspot.com

This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. While we of course found little ways to enjoy the sunlight and the April Fools’ Day pranks, we also got down to business — blogging business, at

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