A few days ago, Pinterest announced that it’ll be rolling out an ad platform. (I guess it was only a matter of time, right?) But the social network’s not stopping there with the changes! Today, it announced something I think inbound marketers would be really pumped about: there’s a new type of pin!
Do you remember the children’s book Where’s Waldo? C’mon, you know — the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo?. No, seriously. Let me explain.
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work. If they did, you as a shopper would be broke. Every time you walked into a retail store, you would buy everything you saw due […]
Did you know that 58% of people who own smartphones have used them for store-related shopping? It’s no surprise that ecommerce and brick-and-mortar companies are all working hard to bring mobile shopping options to their customers. The real question is: are you leveraging mobile technology? It’s estimated that 63% of people expect to do more […]
We all understand the need for visual content in our marketing, but don’t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. With all of these challenges ahead for marketers in an ever-increasingly visual web, it’s not hard to see why 55,000 people downloaded our […]
Have you ever wondered what your personal brand is worth? Or, more importantly, your reputation? I think it’s priceless because the moment your burn it is the moment your career starts going down the drain. I’m so picky about my personal brand that I am willing to lose millions of dollars a year because of […]
We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I’d forwarded myself a research report for future download — content […]
The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.