INBOUND just wrapped up — with over 5,550 registered attendees, and four jam-packed days of inspiration, education, entertainment, and collaboration. It would be impossible to distill the insights from the entire conference into one blog post, so we’ll
A long time ago, IBM revolutionized sales with the introduction of BANT. The mantra is familiar to any salesperson: qualify your prospects based on their Budget, Authority, Needs, and Timeline. This used to work well. In a world where prospects didn’t know and could not figure out solutions to their own problems via a simple
SEO isn’t just about driving traffic to your website. It can actually be used to increase your sales. Just think about it: what’s one of the main reasons you use search engines? To do research, right? For example, if you are interested in purchasing Crazy Egg, you may do a Google search for “Crazy Egg […]
Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. And if you’re looking to get started making your own SlideShare, why not learn from the best of the best?
The social media landscape has changed over the years, so if you’re starting to leverage social media today, you might be late to the game. That means you can’t leverage some of the tactics I used to boost my social media accounts because I did them when sites like Twitter and Facebook first came out. […]
I know I hate writing marketing copy, don’t you? It’s something we all dread, but we need marketing copy to convert visitors into customers. The real question is, how do you create marketing copy when you don’t have a copywriting bone in your body? Luckily for you, I have an approach that you can follow […]
We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?
As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it’s highly shareable, and social networks are increasingly jumping on the visual content bandwagon. In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest,