A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations […]
Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site.
A few months ago, someone tweeted at me. “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my content — especially if it’s something that’s come out a while ago. But this time, I didn’t know how […]
I’ve done marketing for 20 of the top 100 blogs on the web, and I’ve created 3 blogs for my own businesses that achieved at least 100,000 visits a month. With Quick Sprout, it took me 4 years and 9 months to hit 100,000 monthly visits: With KISSmetrics, it took me 1 year and 10 […]
Writing great copy for your business blog is obviously a big priority, given all of the traffic it can drive to your website and the leads it can generate. But what about copy on the other pages of your website? Your homepage? Landing pages? Even your “about” page? These also need to be optimized with […]
Ladies and gentlemen: It’s time to get inspired. It’s time to push the boundaries, to flex your creative muscle, and — to quote a (slightly crazy) friend — to become a content creation “monster beast.” (Don’t worry, that’s a good thing.)
Today marks the last day of November, or what has become known to many as “Movember.” If you’re not familiar with the relatively new month-long tradition, it’s a time of year when men and women raise awareness and money for men’s health issues — specifically, prostate cancer, testicular cancer, and mental health — by
Morning, everyone. If you’re reading this, you might be in a line right now, waiting for a store to open, ready to take advantage of Black Friday deals. I, on the other hand, am asleep. However, I didn’t want to leave you hanging.