Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn’t worked out well for two different brands. A few weeks ago, people were in an uproar over Red Sox slugger Big Papi’s selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a
Our digital social tools are both a blessing and a curse. While they provide us with an unmatched way to interact with the modern consumer, keeping up with the never ending changes and updates can often feel like a full time job all on its own.
Marketers have started focusing more and more on the design and layout of their content — and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. But what if we’re missing out on a simple way to increase […]
In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now? I’m making the case that […]
Letters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. But current high school students are more connected online than any other generation, ever. You don’t want thousands of dollars of “marketing” to go right into the trash or end up in
Okay, so I’m no English major, but I am a content marketer — attention to grammatical detail is something very near and dear to my heart. The more time I’ve spent in this role, the more I notice little errors in things like text messages, IMs, and birthday cards. This could either
In today’s world, there are many easy ways to connect with others — you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company. Believe it or not, […]
Many digital marketers know a lot of details about SEO, but they have trouble with the big picture. One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools. You can use this step-by-step process […]