Over the years I’ve been privileged to work with companies of all sizes… from startups to fortune 500 companies. The reason they typically hire me or other consultants is because their internal marketing campaigns are failing. No matter what size the company is, within three months they cut their new internal marketing initiatives because they […]
I was at a conference a few days ago and I was watching Rand Fishkin speak about nudges, and it made think about all the nudges that I’ve used in the past to convert visitors into customers. And then it hit me how most people don’t even use nudges with their online business. But before […]
Over the last few years I’ve tried to help you increase your revenue by teaching you how to sell. I’ve broken down the system I use for closing big deals and I’ve even talked about the strategies I’ve learned over the years. But what works for me probably won’t work for you. Why? It’s because […]
There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. And both are great! But the big question most people face when both initiatives come up at the same time is … which do I do first?
Do you ever sit in meetings with your CEO and realize this person has no idea what you’re talking about? Do you give presentations to a bunch of blank faces? Do you feel misunderstood? Unloved? Under-appreciated? Have you ever left a meeting and walked out to the parking garage so you could sit in your car […]
Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.