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10 Do's and Don'ts for Using Stock Photos in Your Marketing [SlideShare]
blog.hubspot.com

Stock photos get a lot of hate. Most of time, the annoyance makes sense. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then

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Foundation Center Website Shows Importance of Nonprofit Transparency
blog.hubspot.com

The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. But this is not a new concept. Back when the Foundation Center was founded in 1956, its founding quote was that “foundations should have glass pockets,” meaning there is a need for transparency from

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The Complete Checklist for Creating Compelling Calls-to-Action
blog.hubspot.com

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots […]

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What to Do When Facebook Goes Down
blog.hubspot.com

Yesterday morning, as many Facebook users worldwide discovered, the site — both its desktop and mobile versions — went down for a while. (Admit it, you were one of those who panicked when this occurred.) Despite the temporary glitch, the social media powerhouse was back up and running not

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Should You Care About Blog Comments?
blog.hubspot.com

Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, […]

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The Essential Best Practices to Successfully Prospect Inbound Leads
blog.hubspot.com

This post originally appeared on Inbound Sales, a new section of Inbound Hub. You can view the original article here.  “Another cold call? Really?” This is something I say daily. I typically get 25 cold calls a day. In the span of a few weeks, a

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11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs
feedproxy.google.com

When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their traffic… and most would say I was wildly successful at it. For example, I was able to grow TechCrunch’s traffic by 30%, and I was […]

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14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy
blog.hubspot.com

One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization — or worse, a donor — or spend a great deal of time on Facebook or Twitter under the guise of “working.”

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