As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation. An email’s deliverability depends largely on the reputation of the IP address that […]
This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. It’s been a bumpy few weeks at Google. First the search giant missed on earnings and the stock took a hit. Then Business Insider said Google is weak in search and weak in mobile. Then […]
Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing’s most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, […]
Sometimes, it’s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset.
There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start — what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips?
Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there’s no shortage of touch-points to prospective and current supporters. When you factor in communication preference — email, print, and digital — along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in […]
Sometimes I get angry at headlines. I’ve written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. There’s a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer.