Fourth of July is finally here — happy long weekend, everyone! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Some brands go a little overboard with holiday marketing (especially around Christmas), but some of them really nailed it for the Fourth of July.
More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for.
Why do you spend money on marketing? It’s to get visitors to your site, right? If you think about it, getting visitors to your website is great, but what you are really doing is spending money to make more of it. From a business standpoint, it doesn’t make sense to spend money on marketing unless it […]
Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money. Well, I hate to break it to you, but that’s a big misconception. Social media can […]
Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive. When you hear a great quote from a speaker, or “tweetable takeaway” (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to […]
Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even if your offering is superb, there is still no guarantee that you’ll generate any income. Given the vast number of sites on the web, you will most certainly have competitors. You need to […]
Years ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email that didn’t greet me by my first name and feature content tailored to my individual interests. But with all the information we marketers know about our contacts … it’s very […]
You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. […]