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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
blog.hubspot.com

This post originally appeared on Inbound Ecommerce, the brand new ecommerce section of the HubSpot Inbound Marketing Blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search […]

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8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday
blog.hubspot.com

On December 3, the 2nd annual Giving Tuesday, a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Last year, more than $10 million was raised on Giving Tuesday, which marked a 53% increase in giving from the same day in

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Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram
blog.hubspot.com

Having just hit 150 million active users, Instagram has become a marketing channel too significant to ignore. However, many B2B brands have remained hesitant to engage in a platform dominated by latte art and puppy pictures. At TrackMaven, we were vexed by this question of whether Instagram could be a

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7 Simple Things You Can Do To Fix Your Marketing
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Have you ever felt that no matter how much time or money you dump into your marketing campaigns, things just aren’t working out? If you have, don’t worry: you’re not alone. The solution to solving your marketing problems isn’t spending more money. Spending more money on something that isn’t working typically leads to losing more […]

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing
blog.hubspot.com

Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]

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Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
blog.hubspot.com

Bing is in a really sweet place right now. It’s one of the only search engines that still provides keyword search data — which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book. But that’s not all it’s done well recently.

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6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
blog.hubspot.com

As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]

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What if Your Marketing Shut Down for a Month?
blog.hubspot.com

Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill — an extremely unfortunate situation for the […]

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