Most Recent

Who Is More Active on Social Media? Men or Women?
feedproxy.google.com

Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you’ll need to target. In order to save you time, I’ve analyzed all the popular social […]

3
Like
Save
3 Real-Life Examples of Incredibly Successful A/B Tests
blog.hubspot.com

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact […]

10
Like
Save
A Bigger Marketing Budget May Be an SLA Away
blog.hubspot.com

Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inbound survey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. For those unfamiliar with sales/marketing SLAs, they generally work […]

8
Like
Save
Why Are Infographics So Darn Effective? [Infographic]
blog.hubspot.com

We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all. 

9
Like
Save
Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
blog.hubspot.com

As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: […]

2
Like
Save
7 Obsolete SEO Tactics You’re Wasting Your Time On
feedproxy.google.com

SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop. What should you do? You should stop using the tactics I discuss below and start using the […]

10
Like
Save
Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
blog.hubspot.com

Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends. I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once […]

10
Like
Save
How to Use Data to Make Smarter Marketing Decisions
blog.hubspot.com

Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?

8
Like
Save