Most Recent

Google's 2013 Algorithm Updates: A Look Back
blog.hubspot.com

When Google makes changes to its all-powerful, mysterious search algorithm, the world of inbound marketing watches and, more often than not, reacts strongly to them. These algorithm adjustments have certainly proved to be challenging for marketers. But, the fact of the matter is it’s on us marketing pros to roll with Google’s

2
Like
Save
What Is Social Prospecting? [In Under 100 Words]
blog.hubspot.com

Inbound marketers know their marketing strategy isn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.

5
Like
Save
7 Ugly Truths a Pretty Website Can't Hide
blog.hubspot.com

A version of this post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Have you ever heard anyone say “I chose my bank because its website has cool banners,” or “I always buy from that business because of their

3
Like
Save
How to Write a Video Script [Template + Video]
blog.hubspot.com

Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts.

2
Like
Save
The Beginner’s Guide to Online Marketing
feedproxy.google.com

You’ve already read my guides to SEO, content marketing, link building, growth hacking and even copywriting… so what could I possibly publish next, right? Well, today I want to introduce you to the Beginner’s Guide to Online Marketing. It’s a 40,000-word guide that I wrote with the help of Ritika Puri. It breaks down all forms of online […]

4
Like
Save
Ron Burgundy's Dodge Ads So Good They'll "Break Your Brain"
blog.hubspot.com

This post originally appeared on UATTR, a new section on Inbound Hub. To read more content like this, subscribe to the UATTR section of this blog. Say what you will about Ron Burgundy. He may be an idiot, but the guy can sell. Dodge says

9
Like
Save
How to Work With Freelance Writers (and Get the Results You Want)
blog.hubspot.com

Freelance writers are a great way to feed your ever-hungry content machine. And if you’re paying your freelancer writers well (that’s good, you should), you need to ensure you’re getting your money’s worth from what they deliver.

7
Like
Save
How to Ensure You Don't Waste Money on Useless Company Swag
blog.hubspot.com

When you accept a job, you probably know that you’re going to be doing stuff that falls outside of the original job description. Maybe you’ll get pulled into tracking your team’s monthly metrics, help support an extra client, or even fetch your boss’ coffee. Regardless of what your job is, wearing a bunch of hats comes […]

10
Like
Save