So you’ve heard of SEO. You’ve heard of CTAs. You’ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that’ll convert them into customers. Conversions happen all over your
Last November, I got my team in a room and asked them to do something that sounded nearly impossible: brainstorm a year’s worth of blog topics in under an hour. That’s an aggressive target — I know — but we needed enough titles to support the Blog Topic Generator‘s algorithm.
A version of this post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion here. Marketing is hard. But the problem is that too many people think it isn’t. Especially with all the new, “magic bullet” technologies out there that
Last week during the HubSpot content team’s monthly meeting, we got into an interesting discussion about passion in writing. My colleague Dan Lyons, who comes from the media world, made a fairly obvious, but entirely accurate observation: “The best stories come when the writer is passionate about them.” Hard to argue with that, right?
The term “smarketing” refers to alignment between your sales and marketing teams created through frequent and direct communication between the two. The goal is to have measurable goals that each team agrees to hit so there’s mutual accountability. For instance, Marketing might
When people hear the term “Internet of Things” they picture techie gadgets like Nest thermometer. It’s like a traditional thermometer on steroids: Connected to the internet, Nest learns your home heating habits over time, and adjusts the temperature to help you save energy and money. It also connects to a mobile app, so you can […]
For marketers and sales professionals, a major part of our jobs has become simply attempting to keep up with rapidly evolving technologies. As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you’ve finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing […]
Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. They send a survey to almost 2,000 customers and investigate […]