This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear recently graduated Millennial: Congratulations on your graduation! I understand you’re ready to conquer the world of advertising. I want to get to know you.
When it comes to promoting content and expanding a company’s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get … and so on and so forth. So while shares certainly aren’t the be-all-end-all for […]
Harvard Business Review is a hallmark of high quality journalism. Each day, the folks at HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers — and they have over four million unique visitors reading their content every month.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Once upon a time, salespeople used to tell customers what they wanted and why they wanted it. None of us needed the infamous Pet Rock from the 1970s, but millions of common stones poorly dressed up as pet […]
Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usable. Usability is something you shouldn’t take for granted. If you make your website more usable, people will […]
I’m guessing I read 500 headlines each day. I might skim 50 or so articles. And I go top to bottom on 5 or more. You? Maybe we’re in the same boat. We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can […]
Events like INBOUND offer awesome opportunities to connect with people in your industry, but you only have a few hours or days to do so. With such a limited amount of time, you need to make a great impression with anyone you meet. Think about it: The person in front of you in the lunch line could be […]
If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it’s much easier for you to prioritize your team’s activities. You should always look in your own analytics