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How to Get The Most Out of Your Marketing Dollars
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When I started out as a marketer 11 years ago, online marketing was easier to leverage and more affordable. Over the years, the cost has drastically risen. From your pay-per-click ads to your expenses for organic marketing, costs continually rise. For example, if you wanted to increase your search engine rankings five years ago, you […]

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
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A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog’s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Barely a month went by without a significant

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Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
blog.hubspot.com

Recently one of HubSpot’s very best partners decided to redo their well-regarded pricing page, saying “That model of ‘here’s everything for $X’ is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.” Their experience points to how hard it is for

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Is My Company Ready for Marketing Automation?
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Wait! Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.

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The Art of Growth Hacking
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Are you familiar with the term “growth hacker”? A growth hacker is not a replacement for a marketer. A growth hacker is not better than a marketer. A growth hacker is just different than a marketer. Growth hackers are people who make informed decisions based on numbers and other types of data. In other words, […]

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What Is Multi-Channel Marketing? [FAQs]
blog.hubspot.com

If you’re even a casual reader of the business blogosphere, you’ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.

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30-Day Blog Challenge Tip #11: Form Your Blogging Habit
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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Elements of Modern Web Design, the Best LinkedIn Groups for Marketers, and More in HubSpot Content This Week
blog.hubspot.com

So much to learn, so little time to do so. Have you ever felt like you can’t keep up with all of the new marketing tips, tricks, and trends that keep popping up on the interwebs? In this age of information overload, sifting through the noise to find the signals that matter to you (and […]

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