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The Definition of an Opt-In Email List [In Under 100 Words]
blog.hubspot.com

An opt-in email list is a list of email contacts that you’ve acquired because they’ve voluntarily given you their contact information. Although it may seem easier to purchase or rent email lists, that can have serious consequences on your email marketing success — particularly your ability to get delivered into people’s inboxes.

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How to Calculate the ROI of Your SEO Campaign
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When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) […]

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It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help
blog.hubspot.com

There used to be a myth that PR was reserved for big brands with deep pockets. Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. This past week, Beyoncé’s tabloid scandal proved how important it is to tell your own story before someone tells it for you […]

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Marketing Trivia: How Much Random Knowledge Do You Have?
blog.hubspot.com

Are you trying to win that elusive $50 gift card to your local watering hole? A free t-shirt? Maybe just bragging rights? By day I work in HubSpot’s marketing department, but by night, I’m a huge trivia fan. And I thought maybe there were more of you out there — marketing-employed trivia buffs that might […]

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10 Ways to Optimize Your Emails for Better Engagement [Infographic]
blog.hubspot.com

Despite a few years of “email is dead” chatter, I don’t think many would argue that email marketing remains at the forefront of many people’s digital marketing strategies. In fact, according to Sikich, 70% of digital marketers see email as the top medium for ROI and 62% of B2B marketers plan to continue to increase […]

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How to Avoid Getting Slaughtered by Penguin 3.0
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According to Google, Penguin 2.0 only affected 2.3% of English-US queries. That sounds like a low number, but in the scheme of algorithm rollouts, it was the third largest to date. It wasn’t just queries that received a jolt. The unleashing of Penguin 2.0 impacted web traffic of thousands of sites. Webmasters reported reductions in […]

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8 Companies Totally Rocking Their LinkedIn Company Pages
blog.hubspot.com

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content — particularly branded content.

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How to Sell Your Boss on a New Marketing Strategy
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. I’m going to let you in on a little secret. I hate talking on the phone.

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