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What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
blog.hubspot.com

Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn’t fit that mold. It’s hard to explain: You’re just drawn to that other person, regardless of all the times you’ve spent fixating on your "type." Content crushes are no different. Last month, we published a post on the top […]

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What SEO Used to Be Versus What SEO Is Now
feedproxy.google.com

With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new in SEO and explains […]

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The Top 20 LinkedIn Pulse Articles of All Time
blog.hubspot.com

"All time" here is like a year or so. Pulse isn’t that old. But that’s been plenty of time for the platform to enjoy a veritable landslide of digital musings from ninjas and gurus from here to world’s end. As with any open content platform, there’s going to be some hogwash to sort through, but […]

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20 Must-Read Takeaways From the Dublin Web Summit
blog.hubspot.com

Imagine a party where Bono, Drew Houston, Eva Longoria, and 20,000 of your lovably nerdy tech friends show up. Add colorful sheep, some intermittent Wi-Fi issues, and a whole lot of drinking, and you’ve got the Dublin Web Summit, one of the hottest tech and marketing events of its kind. The event is remarkable unto […]

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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
blog.hubspot.com

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that […]

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Social Psychology for Marketers: 8 Lessons in Buyer Behavior
blog.hubspot.com

A big part of every marketer’s job is understanding how and why our prospects behave the way they do. We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. But there’s more to the story. What about the psychology behind your prospects’ […]

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A/B Testing For Beginners: 70 Resources to Get You Started
feedproxy.google.com

There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers. Perhaps you already know about traffic acquisition as there are thousands of resources online for it… But what about conversion optimization? How do you know what to […]

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How to Develop a Strong Visual Brand on Social Media
blog.hubspot.com

The new world of marketing is increasingly visual. It’s no coincidence that the newest and fastest-growing social networks on the web — like Pinterest, Instagram, and Snapchat — are focused primarily on visual content. So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social […]

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