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How to Write Instagram Captions That Drive Engagement
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Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social […]

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How to Generate Leads with Facebook Ads
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Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users. You can […]

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How to Get More Likes on Facebook Without Paying for Followers
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Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid […]

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Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
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For years, we’ve preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links — anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Seems intuitive, right?

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The 10 Best Parody Twitter Accounts to Follow
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The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. Take SNL’s riff on Brad Pitt’s Chanel ad, for example, or this clever spoof spawned by Dove’s emotionally charged “Evolution” campaign. Even Apple’s advertising has been parodied far and wide

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The True Stories Behind the Web's Coolest Content
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The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music … and the musicians who made it. That groundbreaking documentary series? Behind the Music.

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Are You There, Journalists? It's Me, PR
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This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear Journalists, It’s me, PR. I wanted to write to you today as someone who has read countless articles on

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Is Personalization Creepy? 6 Experts Weigh In
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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. But many marketers are concerned about crossing the line; of being seen as “Big Brother.” And not all customers […]

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