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| Online Digital Profits - Part 2

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How to Use Micro Influencers to Increase Your Product Credibility
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Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media […]

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16 Video Metrics Your Boss Actually Cares About
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Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s […]

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How to Segment Your Target Audience with Generational Marketing
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It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business owner, you have to use this knowledge to your advantage. All too often, I see companies launching broad-stroke marketing campaigns in an attempt to reach as many customers as possible. While I commend the approach and thought process, […]

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How to Increase Sales by Implementing a Customer Loyalty Program
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If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze […]

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Contribution Margin Explained in 200 Words (& How to Calculate It)
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When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to market. Money doesn’t matter much yet. You might have initial funding, but all of it goes to research and development. But when that product begins to sell, and funding […]

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever
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Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. For […]

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Stop Losing Sales with These 8 Persuasive Web Design Principles
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How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website. Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates. […]

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After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know
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Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly remember the region. The cherry blossoms are in full bloom. And when I was a wee lass, before the Washington Nationals came to fruition, April also meant that the […]

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