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How to Write Marketing Emails That Don’t Get Marked as Spam
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Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. […]

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The Definition of Market Research in 100 Words or Less
blog.hubspot.com

In some circles, market research is a catch-all term for asking the industry what it wants. “Do we know what the demand is for this product? Who’s even looking for our services? Let me do some market research to find out,” someone might say. Market research can answer various questions about the state of an […]

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Email Writing: How To Craft Effective Emails For International Teams
blog.hubspot.com

Are you a non-native English speaker who needs to regularly write emails to your international colleagues? It can be a challenge to write effective, conversational emails when English isn’t your first language, but this article will provide some helpful tips to help you improve the overall quality of your emails and sound more like a […]

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How to Block Websites on Chrome Desktop and Mobile
blog.hubspot.com

Let’s say you want to block certain websites, like Facebook or Pinterest, on your work computer to ensure those distractions aren’t inhibiting your productivity. Or, maybe you just want to guarantee all Google searches aren’t available to your six-year-old. Whatever the case, blocking a website on Chrome desktop or mobile is an easy and simple […]

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How to Implement a Customer Referral Program That Drives Sales
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As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more expensive than retaining […]

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Unriddled: New Ads on Facebook (This Time in AR), YouTube's Fight Against Fake News, and More Tech News You Need
blog.hubspot.com

Welcome one, welcome all to another Wednesday: the day that marks the halfway point — almost — to the weekend. As the summer continues to progress and the days are hot and sunny, we know there isn’t a ton of time to spend on pouring over news. So, in keeping with tradition — we’ll keep […]

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The Best B2B Lead Gen Campaigns for Every Channel
blog.hubspot.com

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, […]

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Personalization Versus Privacy: Making Sense of the Privacy Paradox
blog.hubspot.com

With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise. As customers, we want businesses to know what we want and tailor the content we see accordingly, but when companies appear to have too many insights into our personal affairs it […]

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