Software

How to Write a Video Script [Template + Video]
blog.hubspot.com

Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts.

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How to Ensure You Don't Waste Money on Useless Company Swag
blog.hubspot.com

When you accept a job, you probably know that you’re going to be doing stuff that falls outside of the original job description. Maybe you’ll get pulled into tracking your team’s monthly metrics, help support an extra client, or even fetch your boss’ coffee. Regardless of what your job is, wearing a bunch of hats comes […]

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The Resources You Need to Master Facebook Marketing [In Under 100 Words]
blog.hubspot.com

To master Facebook marketing, start with an overview of, well, Facebook marketing. This ebook is a nice place to start, and this one will teach you about the News Feed. Now, time to achieve an epic timeline. This will help you understand the ins and outs of Facebook Timeline.

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My $45,300 Mistake: How Text Drives More Traffic Than Video Content
feedproxy.google.com

Last Thursday, I launched Quick Sprout University, which is a free video library of 107 videos that helps you learn online marketing. The purpose of launching Quick Sprout University was to see how video content performed against free software tools and content guides. An advanced guide can easily generate Quick Sprout 361,494 visitors and 8,421 […]

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Is Marketing Automation Worth the Hassle? New Data Raises Questions
blog.hubspot.com

Thinking about investing in marketing automation? Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data:

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How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
blog.hubspot.com

It’s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?).  Fear not, marketers — we’ve got you covered. Below, you’ll find comprehensive-yet-concise tips on how to accomplish a number of inbound

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Should You Care About Blog Comments?
blog.hubspot.com

Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, […]

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14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy
blog.hubspot.com

One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization — or worse, a donor — or spend a great deal of time on Facebook or Twitter under the guise of “working.”

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