As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]
Bing is in a really sweet place right now. It’s one of the only search engines that still provides keyword search data — which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book. But that’s not all it’s done well recently.
Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing. You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those
We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I’d forwarded myself a research report for future download — content […]
Have you ever wondered what your personal brand is worth? Or, more importantly, your reputation? I think it’s priceless because the moment your burn it is the moment your career starts going down the drain. I’m so picky about my personal brand that I am willing to lose millions of dollars a year because of […]
Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and
22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born.
Marketers today are spoiled. Admit it! Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. But when something we’ve relied on that’s made