Small business ownership is no cakewalk. Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say.
Guest posting is one of the most effective ways to build links, grow your brand, and drive sales. I myself used to try and do 5 guest post a week and it did wonders for my business. It was actually our 3rd biggest lead generation channel, right after SEO and pay per click. It’s become […]
Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings. If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company’s trying to […]
Over the last few months I published 2 advance guides. The first one was The Advanced Guide to SEO and the second was The Advanced Guide to Content Marketing. Many of you assumed that the guides did well because you enjoyed the content, but I never really broke down how successful they were and how […]
You know the best part of a meeting? When it ends. If it’s dragging on, and walking out mid-meeting is too brazen for your taste (fair), how about a covert game of Business Babble Bingo to keep your attention? You can make it look like you’re taking notes. It’s foolproof.
You already know about A/B testing, but have you ever run an A/B test? Sadly, the chances are, you haven’t. Although conversion optimization has been around for years, it didn’t start getting popular until the last few years. Why? It’s because people are talking about the results they’re experiencing from conversion optimization. But before you […]
Jessica McKenzie is a strategic channel account coordinator who spends all day, every day, advising inbound marketing agencies. We hopped onto Gchat to talk about her experiences working as a young person in a rather new field, consulting industry folks with decades more experience than her.
You have thousands of visitors coming to your site, but no conversions. So what do you do? Should you change up your marketing campaigns… maybe redo your targeting? Or even worse, pause your SEO and content marketing efforts? Probably not. Before you modify your marketing campaigns you should spend some time optimizing your site for […]