More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for.
Years ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email that didn’t greet me by my first name and feature content tailored to my individual interests. But with all the information we marketers know about our contacts … it’s very […]
So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. Everything in the sales process points to the fact that your marketing budget is in the right hands … but you’ve been down this road before.
It’s FIFA World Cup 2014 time, and boy do we have fútbol fever! We’ve filled out our brackets, ironed out team jerseys, draped flags around our office chairs (I kid you not), and of course, being the marketers we are, have pored over all the ads being released by brands around the event. In case […]
Like many of you, I am a trained marketer and a DIY designer. I read The Marketer’s Crash Course in Visual Content Creation and learned some essential PowerPoint and Photoshop tricks, but I really wanted to take my design skills to the next level. So I asked all my designer friends what my next step should be, […]
We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren’t happy with Facebook’s News Feed, etc. etc. Although doubters will always exist and the sites we use will continue to change, social media isn’t just a passing fad for business — and there’s data to prove it.
At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts — they show us how many people found our content valuable enough to share it with their own contacts.
Brand pinaholics, rejoice! Today, Pinterest announced two updates to get a little friendlier with brands. Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. Yep, that means if you’re one of those marketers who’s obsessed with squeezing value out of Pinterest, this is your lucky day.