Wouldn’t it be nice to know which buttons, with which colors, on which location on your website earn the most clicks? You don’t have to be a tech savvy marketer to find out because you can run A/B tests — all without an expensive, sophisticated redesign of your website.
We’ve all been involved in a purchasing decision that required upfront research. Sometimes we’re buying something we know a lot about, but more often than not, we are diving into some foreign territory.
Last week during the HubSpot content team’s monthly meeting, we got into an interesting discussion about passion in writing. My colleague Dan Lyons, who comes from the media world, made a fairly obvious, but entirely accurate observation: “The best stories come when the writer is passionate about them.” Hard to argue with that, right?
The term “smarketing” refers to alignment between your sales and marketing teams created through frequent and direct communication between the two. The goal is to have measurable goals that each team agrees to hit so there’s mutual accountability. For instance, Marketing might
It can sometimes feel like marketers are from Venus and salespeople are from Mars. They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things).
There are a lot of people in the world who want to be thought leaders. They probably say they’re one in their Twitter bios. They send out generic platitudes and half-baked ideas into the world, just to try to build their “tribe.” In reality, it’s really hard to be a thought leader — you have to […]
Having a fantastic vision for your business is great, but it’s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems. What’s the best […]
Yesterday, Klout took a big step into the content discovery space with the launch of #NewKlout. Previously, the company was all about scoring your influence on social media and partnering you up with brands to reward those with high scores. Now, Klout wants to help you raise your influence score by surfacing interesting content for […]