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Software | - Part 62

Software

Why Writing for a Company Publication Is So Damn Hard
blog.hubspot.com

Last week during the HubSpot content team’s monthly meeting, we got into an interesting discussion about passion in writing. My colleague Dan Lyons, who comes from the media world, made a fairly obvious, but entirely accurate observation: “The best stories come when the writer is passionate about them.” Hard to argue with that, right?

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The Definition of Smarketing [In Under 100 Words]
blog.hubspot.com

The term “smarketing” refers to alignment between your sales and marketing teams created through frequent and direct communication between the two. The goal is to have measurable goals that each team agrees to hit so there’s mutual accountability. For instance, Marketing might

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A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]
blog.hubspot.com

It can sometimes feel like marketers are from Venus and salespeople are from Mars. They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things).

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Introverts, Failed Graduation Speeches, and the Loo: Doug Kessler Spills His Writing Secrets
blog.hubspot.com

There are a lot of people in the world who want to be thought leaders. They probably say they’re one in their Twitter bios. They send out generic platitudes and half-baked ideas into the world, just to try to build their “tribe.” In reality, it’s really hard to be a thought leader — you have to […]

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How to Create a Compelling Explainer Video
blog.hubspot.com

Having a fantastic vision for your business is great, but it’s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems. What’s the best […]

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Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
blog.hubspot.com

Yesterday, Klout took a big step into the content discovery space with the launch of #NewKlout. Previously, the company was all about scoring your influence on social media and partnering you up with brands to reward those with high scores. Now, Klout wants to help you raise your influence score by surfacing interesting content for […]

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How to Run a Successful Kickstarter Campaign: Insights From RingSafe
blog.hubspot.com

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. From Cards Against Humanity, to Pebble smartwatches, to a human-powered helicopter, Kickstarter changed the world and lives of hundreds of thousands of small business owners and entrepreneurs through its crowdfunding platform.

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12 Examples of Brilliant B2B Logos (and What Made Them So Great)
blog.hubspot.com

This post originally appeared on the Inbound Insiders section of Inbound Hub. To read more content like this, subscribe here. When it comes to the B2B space, sometimes, it can seem a little monotonous. There’s a lot of the same out there — especially when it comes to branding. For some reason, many

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