Software

Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
blog.hubspot.com

This post originally appeared on Inbound Ecommerce, the brand new ecommerce section of the HubSpot Inbound Marketing Blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search […]

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Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram
blog.hubspot.com

Having just hit 150 million active users, Instagram has become a marketing channel too significant to ignore. However, many B2B brands have remained hesitant to engage in a platform dominated by latte art and puppy pictures. At TrackMaven, we were vexed by this question of whether Instagram could be a

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7 Simple Things You Can Do To Fix Your Marketing
feedproxy.google.com

Have you ever felt that no matter how much time or money you dump into your marketing campaigns, things just aren’t working out? If you have, don’t worry: you’re not alone. The solution to solving your marketing problems isn’t spending more money. Spending more money on something that isn’t working typically leads to losing more […]

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6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
blog.hubspot.com

As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]

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Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
blog.hubspot.com

Bing is in a really sweet place right now. It’s one of the only search engines that still provides keyword search data — which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book. But that’s not all it’s done well recently.

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The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
blog.hubspot.com

Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing. You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those

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What Mobile Buyers Are REALLY Doing on Your Website
blog.hubspot.com

We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I’d forwarded myself a research report for future download — content […]

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Why I Lose $1,671,120 A Year For My Brand
feedproxy.google.com

Have you ever wondered what your personal brand is worth? Or, more importantly, your reputation? I think it’s priceless because the moment your burn it is the moment your career starts going down the drain. I’m so picky about my personal brand that I am willing to lose millions of dollars a year because of […]

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