Software

12 Notable Highlights From 2013's Giving Tuesday
blog.hubspot.com

This past Tuesday, December 3, marked the 2nd annual dedicated day of giving in the U.S. and Canada. Giving Tuesday saw more than 10,000 partners, both for-profit and nonprofit, spreading awareness not only for the day, but also for amazing causes around the world.

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The Resources You Need to Master Pinterest [In Under 100 Words]
blog.hubspot.com

Pinterest for business? Pshh. If that sounds silly, may I make a recommendation? Check out this ebook to get started, then meet me back here. Now that you’ve bought in (how’s that for presumption?), get inspired with these

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11 SEO Changes That Will Give You Big Results
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Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right? All of those things do impact your rankings, but over the last 11 years of my SEO life, I’ve learned that creativity is the key to SEO success. Through trial and error, […]

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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy
blog.hubspot.com

A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations […]

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6 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
blog.hubspot.com

There’s one question that we’re all not looking forward to getting on Thanksgiving this year. It’s not “When are you going to settle down?,” “Why didn’t you come visit me more this year?,” or “Are you sure you’re getting enough sleep? The bags under your eyes tell otherwise.”

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Marketing Heroes of the Week: British Airways, Coca-Cola, and More
blog.hubspot.com

This post originally appeared on Up and to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up and to the Right. I very often run across news items that are worth sharing, and while I don’t have the time or space to devote a full blog post […]

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How to Be the MacGyver of the Web: 9 Ways to Boost Your Conversion Rate on a Shoestring Budget
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Of all the TV shows I watched as a little kid, one of my favorites was MacGyver. Why? Because MacGyver could do anything he put his mind to. He didn’t need a ton of cash to accomplish his tasks, and he made do with what he had. In business, you are always going to be […]

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65% of Nonprofits Are Producing More Content Than a Year Ago [New Data]
blog.hubspot.com

More and more nonprofits are adopting content marketing strategies to boost fundraising efforts every year — and new data shows why this is clearly the case. A recent Content Marketing Institute study shows 92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.

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