Software

SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
blog.hubspot.com

It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s emails, Tuesday’s tweets (plus scheduled some more), and Wednesday’s writing for next week’s blog posts. You’ve even optimized a few landing pages.

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19 Reasons Your Social Media Might Not Work Out the Way You Planned
blog.hubspot.com

Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.

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Embrace the Controversial: Why You Should Publish Pricing on Your Website
blog.hubspot.com

One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as […]

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ESPN May Well Be the Smartest Media Brand on the Internet
blog.hubspot.com

Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.” The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to […]

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Which Format Is Right for Your Next Blog Post?
blog.hubspot.com

Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re […]

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7 Simple Ways to Convert Your Visitors Into Customers
feedproxy.google.com

Increasing your web traffic is already a time consuming and expensive task, so why not make sure you’re converting each and every visitor? What if I could tell you that I have 7 tactics that you can follow to help convert your visitors into customers? It doesn’t matter if you have an ecommerce, software as […]

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10 Brands That Jumped on Instagram Video (And Rocked It)
blog.hubspot.com

When new social media features are released, every news outlet and blog jumps on the story. (Hey, we do it, too.) Everyone’s thinking: what is this new feature, and how does it fit into my current content strategy? 

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The Ultimate Cheat Sheet for Creating Social Media Buttons
blog.hubspot.com

Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. Be confused no more! We’ve put together a handy, comprehensive guide to […]

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