Software

Should You Care About Blog Comments?
blog.hubspot.com

Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, […]

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14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy
blog.hubspot.com

One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization — or worse, a donor — or spend a great deal of time on Facebook or Twitter under the guise of “working.”

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12 Ways to Amplify Your Giving Tuesday Campaign
blog.hubspot.com

Driving engagement and donations and raising awareness is the mission of every nonprofit, but dedicating a single day to these goals can really amplify a nonprofit’s typical efforts. With so much success on Giving Tuesday last year, we want to make sure you’re ready to make a big impact on December 3.

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To Prove B2B Isn't "Boring to Boring," GE Turns to … Vampires?
blog.hubspot.com

This post originally appeared on Up and to the Right, a new section of Inbound Hub. Earlier this week I had the pleasure of moderating a panel at the Pivot conference in New York, interviewing Paul Marcum, the director of global digital marketing and programming at GE, and Jason Harris, the CEO of Mekanism, a […]

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How to Choose the Right Domain Name and Extension for Your Website
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog. Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” — after your grandfather!), and perfected your product and

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11 Traits of a Great Nonprofit Workplace According to Nonprofit Times
blog.hubspot.com

With an average 89% approval rating from their staffs, organizations on the Nonprofit Times’ Best Nonprofits to Work For in 2013 list, including the Wounded Warrior Project (#1), DoSomething.org (#11), and The Livestrong Foundation (#19), all have very distinct characteristics that set them apart from the many other organizations in the U.S.

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Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising
blog.hubspot.com

While direct mail seems like a thing of the past, Smile Train, a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out.

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Move Over Content Marketing: Why Creating Tools Can be a Better Investment Than Creating Content
feedproxy.google.com

Have you ever thought about using a free tool to market your site? I know I didn’t until I read about Moz’s analytics stats and saw that a lot of their traffic was coming from Open Site Explorer, which is their free backlink tool. With a bit of research, I realized that it wasn’t just […]

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