Software

A Scientific Approach to Hitting Your Lead Gen Goals With Content
blog.hubspot.com

Do you have a lead gen goal? Probably. I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when […]

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Should Your SEO Strategy Include Yahoo and Bing?
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. When you hear the term “search engine,” I’ll bet the first company you think of is Google. It makes sense if you do.

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30-Day Blog Challenge Tip #17: Use H1 Tags
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog.

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30-Day Blog Challenge Tip #17: Use H1 Tags
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog.

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The Resources You Need to Master Marketing Automation [In Under 100 Words]
blog.hubspot.com

“Marketing automation” can mean a lot of different things, so first, let’s all get on the same page. This post is great for beginners.  If you’re considering automation, consider whether you’re really ready for it. (Believe it or not, not everyone should invest in the technology quite yet.)

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How to Be a Writing God
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Today, the woman behind the plethora of funny little quips and helpful bits of microcopy found in the HubSpot software shows us why

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8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
blog.hubspot.com

In the past, we’ve harped on old-school marketing. It’s ineffective. It’s expensive. It’s a thing of the past.  But it’s also a great jumping-off point for your inbound marketing content creation efforts. What?

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30-Day Blog Challenge Tip #9: Start With an Outline
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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