Software

Why Sales Needs Insight Into Marketing's Email Analytics
blog.hubspot.com

Since the early 90s, we marketers have held the power of email open and click tracking. We’ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built

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Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box
blog.hubspot.com

The shift in corporate philanthropy and gifts over the last decade has been more of a focus for both the organizations that benefit from it, and the companies involved. Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger […]

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Study: 3 of 4 Sales Reps Have No Idea What They're Doing
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have.

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Existing Content Faith-Based Organizations Can (and Should) Repurpose
blog.hubspot.com

Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, […]

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I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
blog.hubspot.com

As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. I’d like to chalk it up to adrenaline, not fear (but there is a lot of the latter happening). I’ve been sitting behind a desk for the past year as a blogger for HubSpot … but today, I […]

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Inbound Pharrell's Twitter Takeover: 5 Top Takeaways
blog.hubspot.com

Last December during our company’s charity auction, I contributed almost $1K to my favorite charity — Read to a Child — for the right to run @HubSpot for a day. This was one of the hottest items at the auction, and I was determined to get it for a couple reasons:

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Marketing Mad Libs: Expert Edition [SlideShare]
blog.hubspot.com

As a group, we marketers can be a bit … verbose. Particularly when we add in experts and analysts who talk about marketing for a living. With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of

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Help! Our VP of Sales Wants My Job
blog.hubspot.com

If you had access to 373K new followers for a day, what would you say? That’s a question that HubSpot’s Phil Harrell, VP Corporate Division, is currently contemplating as he prepares to take on an entirely new role here: Social Media Manager. Yeah, you heard me right.

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