Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality
Are you tired of spending money on content marketing… especially because it isn’t generating any income for you? Sure, you can throw some ads up on your blog, but unless you get millions of visitors a month, you probably won’t get a great return. Just look at the image above. That content site gets over one […]
I don’t know about you, but Sunday is my day to catch up on life. I do my laundry, vacuum the one area rug in my apartment, and make sure every dish is sparkling clean — and then sit down to catch up on all the content I missed during the week. Even during a […]
We’re trying a new thing here at HubSpot — Digital Ebook Club. You see, we have all these ebooks that spur questions for people, but it’s really hard to corral all that Q&A and discussion into one place that fosters real-time interaction. Enter the Digital Ebook Club! For our first read,
Ready to give your university’s social presence a boost? You’re in luck! Last week, the professional social network LinkedIn announced University Pages. A platform for universities to share information, connect with prospective students and their parents, and retain communication with alumni networks, University Pages are “one
Homepages are the online version of a handshake at a networking event. At an event, you’ve gathered up the courage to approach someone else there to strike up casual conversion, and you’ve got one shot to make a great first impression: the handshake. But there’s actually a lot more to the handshake than you might […]
First, make sure you’re following the rules. Read up on Sender Score and CAN-SPAM, and check that your email list is healthy. Now take that healthy list and segment it real good. For real efficiency, enroll it in an email workflow.
How do you market your company? You probably try to optimize your site for search engines, try some content and social media marketing, test out a few paid ad sources, and maybe even focus on conversion optimization. Although those tactics can help you boost your sales, you shouldn’t focus all of your time on traffic […]