Software

How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
blog.hubspot.com

Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts. So how do you get a job in marketing? To help you get a […]

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7 Helpful Resources Every Email Marketer Should Bookmark
blog.hubspot.com

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the […]

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Medium for Publishers: What Media Companies Should Know
blog.hubspot.com

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And […]

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11 of the Best Slack Apps & Integrations to Try
blog.hubspot.com

These days, teams of all shapes and sizes — from NASA to charity: water — are using the real-time messaging app Slack as a tool for communication and collaboration. Over the past few years, it’s become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there’s […]

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Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
blog.hubspot.com

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you’re improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. That’s why it’s so critical to ensure […]

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A Visual Guide to the Science of Twitter Success [Infographic]
blog.hubspot.com

After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!” At long last, we’ve been able to uncover […]

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A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
blog.hubspot.com

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an […]

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6 Ways to Get Signups for Your Product That Hasn’t Launched
feedproxy.google.com

Everyone has the dream of a “big launch.” You release your product and get a nice surge of customers within the first few days and weeks. But most product creators have a different experience. On the day of a launch, they hear… …crickets. The worst thing you can do for your business is focus solely […]

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