Software

15 Ecommerce Conversion Rate Optimization Wins to Test
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Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business. Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful. On average, ecommerce sites in the […]

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The Ultimate List of Marketing Tips
blog.hubspot.com

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. What works for one business might not […]

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Everything You Need to Know About Writing Meta Descriptions
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Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head. I’m happy to report that’s not the case. Meta descriptions, despite their reputation, can be broken down […]

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The Best Ecommerce Website Builder
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Launching an online store and trying to decide among the best ecommerce website builders, but don’t know which one’s right for you? They all seem to promise the same things: gorgeous templates, robust analytics, effortless inventory management, wonderful customer support. I’ve got you covered. I took a look at all of the options to find […]

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11 Free Microsoft Excel Templates to Make Marketing Easier
blog.hubspot.com

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what […]

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What Do Snapchat Emojis Mean? 👻 😎
blog.hubspot.com

There are hundreds of emojis available on iOS and Android mobile device keyboards — everything from tacos, to national flags, to artists are represented in cartoon emoji form. On Snapchat, however, the emojis you see appear next to your friends’ names mean a myriad of different things — and they can be hard to decipher. […]

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The Plain-English Guide to Meta Tags & SEO
blog.hubspot.com

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. Undoubtedly, you already know the importance of SEO. SEO enables you to get on page one of Google, and helps you rank for the keywords that matter most for your business. Good SEO can get you […]

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The Compelling Case for Ethical Leadership
blog.hubspot.com

When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great Recession, mostly because I was 13 at the time. But after I read The Big Short and then watched its […]

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