Software

What is a Facebook Pixel? [Easy Guide]
blog.hubspot.com

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach […]

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My Favorite Time-Saving Social Media Marketing Tools
feedproxy.google.com

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience. But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job. You […]

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7 Creative Content Ideas You'll Want to Steal for Your Ecommerce Website
blog.hubspot.com

Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers. If you’re not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven […]

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How to Use Visual Elements to Enhance Your Blog Post’s Engagement
feedproxy.google.com

A picture is worth a thousand words. This is an ageless English adage I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that it’s easier to show someone something than to tell them about it. But are you applying this strategy to your blog posts? Blogging is […]

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17 Google Marketing Tools You Should Be Using
blog.hubspot.com

How to Market on Google Use Google My Business (GMB) and claim free ad space for your business. Improve your website’s SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website’s videos on YouTube, the largest video community in the world. You may have heard of this little thing called […]

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You Can Apply for Jobs on Facebook Now
blog.hubspot.com

Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform.  In over 40 countries, administrators will be able to create job listings directly from their Pages, where they’ll appear throughout Facebook like any other post or ad would: the Page itself, followers’ News Feeds, […]

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How to Do A/B Testing: A Checklist You'll Want to Bookmark
blog.hubspot.com

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these […]

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How to Be More Adaptable at Work: 6 Exercises to Try
blog.hubspot.com

13 years ago, content marketing didn’t really exist. Now it’s the top hiring area in the creative job market, with 25% of executives planning to grow their team this year. If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to learn new skills quickly, and constantly […]

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