Software

How to Buy Instagram Likes (And Why It's a Bad Idea)
blog.hubspot.com

Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience. The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s […]

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The Top 12 Tips to Running a Successful Video Blog
feedproxy.google.com

Blogging is one of my favorite ways to drive traffic to your website and engage with your audience. But for those of you who have been staying up to date about the newest marketing trends, you know that video content has been on the rise. In fact, experts predict that 80% of the global Internet traffic […]

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How to Use YouTube Live to Grow Your Business
feedproxy.google.com

How active is your company when it comes to social media marketing? It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you’re missing out on an easy way to generate new leads. YouTube can also help you make more money from your […]

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12 Google Sheets Add-Ons to Streamline Reporting
blog.hubspot.com

Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets. Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on […]

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How to Use Micro Influencers to Increase Your Product Credibility
feedproxy.google.com

Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media […]

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16 Video Metrics Your Boss Actually Cares About
blog.hubspot.com

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s […]

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Stop Losing Sales with These 8 Persuasive Web Design Principles
feedproxy.google.com

How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website. Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates. […]

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How to Write a Perfect Email Newsletter That Converts
feedproxy.google.com

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending a newsletter for the sake […]

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