Software

An Introduction to Brand Dilution, Extensions, and Cannibalization
blog.hubspot.com

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? Image Credit: Geek Goes Vintage Smash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of lowering their flagship product’s perceived […]

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The 5 Best Free Resume Builders We've Ever Discovered
blog.hubspot.com

A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to ‘spruce it up a bit’ for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to demonstrate a level of professionalism […]

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5 YouTube Description Templates That Have Helped Our Videos Go Viral
blog.hubspot.com

YouTube is the second largest search engine, with over 1.8 billion users per month — so it’s an undeniably powerful channel for your marketing efforts. However, if you don’t use YouTube for your current marketing strategy, you’re not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In […]

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How to Get Genuine and Totally Real Followers on Pinterest
blog.hubspot.com

Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories — millennial use of Pinterest in particular has increased more than any other social network, even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a […]

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9 Fantastic LinkedIn Ad Examples (& Why They Work)
blog.hubspot.com

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. On LinkedIn, you can post either promoted or organic content linking back to your site or product — while you can certainly use […]

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Twitter Ads Campaigns: A Simple Setup Guide
blog.hubspot.com

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform. If you’re not yet using Twitter for business purposes, or want to get better at it, keep reading. You’ll learn how […]

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The 12 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own
blog.hubspot.com

Whether you’re a full-time graphic designer or simply someone who’s interested in dabbling in design as a side project in her free time, it’s critical you create a sleek graphic design portfolio to showcase your work to potential clients. A graphic design portfolio is typically the only element a client needs to see when choosing […]

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The Single Best WordPress Plugin Across Every Essential Category
feedproxy.google.com

WordPress powers 30% of the top 10 million websites. It controls more than 60% of the of the CMS platform market share. Needless to say, it’s a popular solution for running a website. WordPress itself is great; but it’s limited in terms of its built-in functionality. That’s why plugins exist. What exactly is a WordPress […]

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