Software

15 Creative Lead Generation Ideas to Try
blog.hubspot.com

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually […]

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Be Mine: A Brief History of Valentine's Day Marketing
blog.hubspot.com

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience […]

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How to Use Hashtags on Twitter, Facebook & Instagram
blog.hubspot.com

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.” For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear […]

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6 of the Best Messaging Apps for Different Scenarios
blog.hubspot.com

Anyone remember AIM — previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course it was. And, I remember when […]

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A Brief History of Snapchat
blog.hubspot.com

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog back in 2012, when users could […]

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How Experiential Marketing Works: 7 Enlightening Tips
blog.hubspot.com

What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened. As marketers, […]

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Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.
feedproxy.google.com

Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based […]

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How to Create 360-Degree Video: The Ultimate Guide
blog.hubspot.com

There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on […]

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