Software

15 Essentials to Creating a Trust-Boosting YouTube Profile Page
feedproxy.google.com

Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! But here’s what’s really crazy. In 2017, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.” These two stats demonstrate just how huge YouTube and video marketing in […]

8
Like
Save
What I Learned from Checking BuzzSumo Every Day for a Month
feedproxy.google.com

I use a lot of different tools and various software for marketing. But one of my absolute favorites is BuzzSumo. I love it! At this point, I consider it a linchpin useful for several different aspects of marketing. And apparently I’m not alone. Big name brands, such as TechRadar, TechTarget and even Rolling Stone magazine, […]

9
Like
Save
15 Uncomfortable Things That Will Make You More Successful
blog.hubspot.com

In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew she would have more than a […]

6
Like
Save
6 Digital Storytelling Lessons from Pottermore
blog.hubspot.com

As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before — in conversation, in written text, at the movies, in advertisements, and even through web design. With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an […]

5
Like
Save
5 Key Traits of Highly Successful Entrepreneurs
blog.hubspot.com

Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea.” Instagram began with a single photo filter to make turn its users into less-crappy photographers. You probably couldn’t have predicted their success at the time, but today, all […]

2
Like
Save
Side Projects: How to Start (and Finish) One
blog.hubspot.com

It might be an unpopular opinion, but I do believe that having tons of great ideas isn’t always a good thing. There just isn’t enough time in a single day to tackle all of them — let alone while also doing your day job. So how do you choose just one — and once you […]

10
Like
Save
10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
blog.hubspot.com

In May, agencies got creative with alternative advertising mediums. While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across.  Among other things, this month’s roundup features an accidentally viral […]

9
Like
Save
12 Tools That'll Keep You Productive Morning, Noon & Night
blog.hubspot.com

When I need to have a very productive day, I tell myself it’s going to be easy. I’ll just wake up early, grab a big cup of coffee, and then begin powering through my to-do list. Maybe I’ll break for a meal, or a stretch, or a quick conversation with a coworker. But I’ll truck […]

4
Like
Save